Blog Archives

Want to Add Captions to Your Video Content? 3 Reasons to Use the App Clips

Adding Captions to Video with Clips | TorchLight

 

In early 2017, Apple introduced Clips to the world. The free app was designed to help iPhone and iPad users create fun, expressive videos right from their devices and share them quickly on social media.

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Posted in Digital marketing

Have an Opening for a Digital Marketing Director? TorchLight Can Help Fill Your In-Demand Positions

Leading companies throughout Washington, D.C. call on our recruiters when hiring for highly-competitive marketing and communications jobs

Digital marketing experts are highly sought after as companies are focusing more and more on promoting their products and services on the Internet. Finding a professional to lead your digital marketing strategies and team can be especially challenging. Let TorchLight help!

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Posted in Candidates, Digital marketing, Hiring Managers

Struggling to Find a Digital Analytics Manager? TorchLight Takes the Stress Out of Recruiting

Top companies searching for marketing and communications candidates in Washington, D.C. look to TorchLight for help with hiring

If you’re been searching for someone to lead your digital analytics team with little luck, it’s time to call in the experts. At TorchLight, we have connections to marketing superstars ready and able to hit the ground running.

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Posted in Candidates, Companies, Contract Consultants, Digital marketing, Flexible Workplace, Hiring Managers, Hiring Trends

Hiring Managers: Looking for a Highly Skilled Marketing Manager in DC?

TorchLight can make the recruiting process easier—and more efficient—by connecting you to candidates with the expertise to fill your open position

Finding a highly qualified marketing manager to fill an open role takes time and patience. Sifting through a pile of resumes is likely one of a long list of things on your to-do list. So, why not leave the search process to the experts?

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Posted in Candidates, Companies, Digital marketing, Marketing Communications Trends, Marketing Temp Jobs, Workplace culture

Three Ways to Improve Your Company Blog to Maximize Conversions

Improving Your Blog | TorchLight Hire

When used effectively, content marketing can draw potential customers in, establishing your business as a subject-matter expert and enticing them to view your other offerings.

But, as with any other marketing tactics, company blogs have to provide readers with value. Otherwise, you aren’t going to convert them to paying customers.

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Posted in Digital marketing

The Importance of Taking Your Message to Your Audience When It Comes to Content Marketing

Content Marketing in D.C. | TorchLight Hire

Content marketing is a powerful vehicle; it gives you a platform to not just advertise your products or services, but truly establish your brand in a way that connects with current and potential customers. While the larger focus of working in a DC communications job is generally providing your readers with value, you also need to make sure that your broader message is brought to your audience.

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Posted in Digital marketing

How can you get your team on board with video content?

Using Video Content in Marketing | TorchLight Hire

If you want to engage with your customers over social media, then video is the way to do it. In April 2017, videos on Facebook reached 12.05 percent of the total page audience, clearly beating every other format.

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Posted in Digital marketing

Do you need to hire a DC digital marketing contractor to join your team? Look no further—TorchLight can help!

As Washington’s leading marketing and communications search and staffing firm, TorchLight helps businesses in Montgomery, Baltimore and Prince Georges Counties find and hire top talent to fill specialized positions

Whether you’re hoping to drive website traffic or promote your company through electronic media, a digital marketing consultant can help you understand how to reach your goals. Let TorchLight connect you to one of the DC metro area’s leading digital marketing experts today.

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Posted in Contract Consultants, Digital marketing, Flexible Workplace, Hiring Managers, Marketing Communications Trends

The Perfect Email Subject Line Doesn’t Exist, But These Small Tweaks Can Increase Your Open Rate

There is no one way to craft an email subject line that will guarantee every recipient will open it. If there were, marketers would be out of a job. Open rates are critical because they are the first step in getting a click through. The subject line can make or break your open rate, so if you’re looking for ways to improve, try these subject line email marketing best practices.

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Posted in Digital marketing

Digital marketing and content marketing experts make an impact at DC’s leading businesses

TorchLight, one of the best search and staffing firms in Washington, D.C., connects companies in in Maryland, Northern Virginia and DC with highly skilled marketing and communications professionals

Filling digital and content marketing jobs that require specialized skills can be a challenge—that’s why hiring managers at Washington’s top companies turn to TorchLight.

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Posted in Candidates, Digital marketing, Hiring Managers, Hiring Trends, Marketing Communications Trends

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