Blog Archives

How to Craft the Perfect Content Strategy

According to the Content Marketing Institute, a majority of content marketers have no documented strategy.

Average content marketers in Washington, DC may have an idea and a direction, but they don’t take the time to develop and document a plan of action that will guide them towards their goal.

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Posted in Digital marketing

Why Marketing Directors Need to Start Investing More Time (and Money) Into Analytics

There are myriad analytics options available to marketing professionals, and given the vastness of the landscape, it’s easy to become paralyzed by a sea of information. As a result, many marketers may default to just one tool or method. While focusing in on a single tool may seem like a time-saver, it actually hinders growth over time, because even comprehensive tools have limitations.

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Posted in Digital marketing

DC, Maryland, Northern Virginia Digital Marketing, PR, Communications, Content Marketing Jobs – We’re hiring!

We’re Washington’s #1 marketing recruiters and if you’re a marketing communications professional looking for a new opportunity, we’d like to meet you!

We’re TorchLight, one of the D.C. region’s fastest-growing and most trusted marketing, communications and public relations recruiters. Washington companies of all sizes turn to us for help finding and hiring mid- to senior-level marketing professionals in both permanent full-time and short-term contract positions.

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Posted in Candidates, Copywriting, Digital marketing, Tips for Job Seekers, Uncategorized

Wanted: Digital Marketers for DC’s Top Companies

Are you an experienced digital marketing pro living and working in Washington, D.C., Maryland or Northern Virginia?

If so, we want to know about you! Our clients are some of the region’s most exciting companies–from established Fortune 500 firms to mission-driven associations to fast-growing start-ups–and they are looking for accomplished digital marketing experts like you.

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Posted in Candidates, Contract Consultants, Digital marketing, Flexible Workplace

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