Blog Archives

Three Ways to Improve Your Company Blog to Maximize Conversions

Improving Your Blog | TorchLight Hire

When used effectively, content marketing can draw potential customers in, establishing your business as a subject-matter expert and enticing them to view your other offerings.

But, as with any other marketing tactics, company blogs have to provide readers with value. Otherwise, you aren’t going to convert them to paying customers.

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Posted in Digital marketing

The Importance of Taking Your Message to Your Audience When It Comes to Content Marketing

Content Marketing in D.C. | TorchLight Hire

Content marketing is a powerful vehicle; it gives you a platform to not just advertise your products or services, but truly establish your brand in a way that connects with current and potential customers. While the larger focus of working in a DC communications job is generally providing your readers with value, you also need to make sure that your broader message is brought to your audience.

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Posted in Digital marketing

Managing Workplace Stress is as Easy as Following these 4 Steps

Managing Workplace Stress | Torchlight Hire

Stress is a natural reaction to experiences we have in everyday life. We know stress when we feel it and we know how it impacts us in the short term. These are the things you should know about the impact of stress and minimizing workplace stress.

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Posted in Job Search Tips

DC Hiring Managers: Do You Need to Hire Marketing Talent But You’re Struggling with Budget? Lack of Time? Can’t Find the Right Candidates?

Let TorchLight, DC’s trusted marketing communications recruiters, help! We can save you time and money AND find the right fit for your team and company culture.

In its survey of hiring managers last year, GlassDoor revealed that 76% of hiring managers struggle to find the right talent for the job. This is especially true here in Washington, D.C., where low unemployment and a competitive marketplace are putting the squeeze on companies looking to hire top marketing, communications, digital and PR talent.

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Posted in Candidates, Companies, Hiring Managers, Hiring Trends, Marketing Communications Trends

How can you get your team on board with video content?

Using Video Content in Marketing | TorchLight Hire

If you want to engage with your customers over social media, then video is the way to do it. In April 2017, videos on Facebook reached 12.05 percent of the total page audience, clearly beating every other format.

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Posted in Digital marketing

Calling All Northern Virginia Graphic Designers! Could This Be the Job for You?

TorchLight marketing headhunters are searching for an experienced, creative graphic artist for one of the DC area’s top companies.

Graphic designers paint a picture with words—in fact, they’re the unsung heroes of the marketing team, working behind the scenes to produce beautiful logos, collateral pieces and web site imagery to draw in customers and help boost sales.

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Posted in Candidates, Flexible Workplace, Hiring Managers, Marketing Communications Trends, Marketing Temp Jobs

Is Your DC-Area Company Searching to Hire a Seasoned Social Media Director?

TorchLight’s experienced marketing recruiters are ready to help. We know the area’s top talent!

Keep your Washington business on the leading edge and stay one step ahead of your competitors by hiring an experienced social media director–one of the most important and in-demand marketing jobs in DC today!

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Posted in Candidates, Companies, Flexible Workplace, Hiring Managers, Hiring Trends, Marketing Communications Trends

Need hiring help? TorchLight knows the DC region’s best full-time and contract marketing experts

Let our experienced marketing recruiters help you find and hire the area’s best digital, PR, communications and content marketing candidates

If adding to your Washington, Maryland or Northern Virginia marketing team is at the top of this year’s to-dos, don’t waste time scanning resumes for potential hires that might fit your needs. At TorchLight, we can find that marketing genius you’re looking for quickly and efficiently—it’s all we do!

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Posted in Contract Consultants, Hiring Managers, Hiring Trends, Marketing Communications Trends, Marketing Temp Jobs

What It Takes to be a Strategic Marketing Manager in Washington, DC

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Posted in Job Search Tips

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