Content Marketing in the COVID Era: 3 Crucial Strategies
By Julie Rutherford

by Julie Rutherford

Successful Content Marketing Takes Adopting a Daily Communications-focused Approach COVID-19 turned the  world upside down a year ago,  impacting businesses and individuals in profound ways. With work from home still in place, content is the medium to stay connected with current and potential clients, site visitors or your social followers. So how does this affect […]

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Posted in , Content Marketing

Meet the TorchLight Team: Gaby Gramont

by Julie Rutherford

We want to introduce our newest team member–Marketing Specialist Gabrielle (Gaby) Gramont. Gaby started with TorchLight back in 2019 as our very first marketing intern. From there, she joined the team full-time after her graduation in 2020. Read on to learn more about Gaby!

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Posted in , Our Team

Women Business Owners Series: Karen Blackwell, CEO and Founder of Kanda Chocolates

by Julie Rutherford

TorchLight is launching a new series that shines a spotlight on women business owners who are making an impact in a wide range of industries and sectors. For our inaugural post, we recently sat down with Karen Blackwell, CEO and Founder of Kanda Chocolates to learn more about why she started her business, its commitment to social justice and her advice to other women thinking about launching their own enterprises.

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Posted in , Diversity, Equity and Inclusion

Diversity, Equity and Inclusion Series: Obstacles in the hiring system for jobseekers—and how they can overcome them

by Julie Rutherford

Part 3 of our interview with Jennifer Tardy, Career Success Coach and Certified Diversity Executive and Practitioner TorchLight’s Stephanie Ranno recently sat down with Jennifer Tardy, Career Coach and Certified Diversity Executive and Practitioner, to discuss obstacles in the hiring system that impact job seekers—and how they can identify and overcome them. Stephanie:  In our […]

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Posted in , Diversity, Equity and Inclusion

7 tips to help you write effective Digital Marketing Manager job descriptions

by Julie Rutherford

So you finally got approval for your new digital marketing manager position and are ready to start recruiting. Not so fast. In an effort to speed up the recruiting process, many hiring managers fall into the trap of using fairly generic digital marketing manager job descriptions–which often results in wasting time you don’t have screening unqualified candidates.

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Posted in , Hiring Managers

Remote work and productivity: How productive are you now?

by Julie Rutherford

This past June, TorchLight conducted a Remote Work Survey focused on various aspects of working at home during the pandemic. During the first three months of COVID-19 (March-May), respondents were surprised by how much they enjoy working remotely, as well as thelevel of productivity they were able to achieve with home as their base. The […]

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Posted in , Remote Work