Blog Archives

2020 marketing trends, building networks and more! This week’s must reads

Learn how to speak like a digital marketing analyst, predict future marketing trends, and strengthen the networks you have in place. All in this week’s must-read articles!

must-reads

SEM vs. SEO vs. PPC Defined: What’s the Difference?

Source: Search Engine Journal

Posted in In the News, Marketing Communications Trends, News

Jobs of the week including PR Manager, Marketing Specialist and more

Seeking talented PR Manager, Marketing Specialist and other qualified marketing and communications pros

Are you a top marketer or PR manager and looking for a great new opportunity? Read on for our latest job openings.

Seeking talented PR Manager, Marketing Specialist and All-around Marketing Pros

PR Manager

Location: Herndon, VA

Posted in Candidates, Hiring Managers, Marketing Communications Trends

The 5 Most Important Skills of a Great Social Media Manager

When we hear “social media manager,” the first thing that comes to mind is a millennial who graduated with a communications major, did not know what to do with it, and now sits in an office chair and scrolls through Facebook for the majority of his or her day. Although the name of the position sounds quite simple, the job entails complex strategies and tactics that are crucial to an organization’s success. Social media managers contribute significantly to the public-facing image of many companies, as well as to customer relations, marketing, and many other aspects of the business.

Posted in Candidates, Marketing Communications Trends

Why All Marketers Should Be Focusing on Google My Business in 2019

Using Google my Business in 2019 | TorchLight

Google has long offered numerous ways for companies to promote their products and services. However, many of the services were decentralized, making the process of keeping the organization’s information up to date cumbersome. Now, with Google My Business support, companies can access an all-in-one solution to assist with marketing efforts. If you aren’t familiar with Google My Business, here is why all marketers should focus on the offering in 2019.

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Posted in Marketing Communications Trends

Four Books Every Marketer Should Read in 2019

Best Marketing Books for 2019

If you want to remain at the top of your game as a marketer, staying current and enhancing your skills is a must. By taking time to learn from some of the greatest minds in the field, you can develop new techniques that allow you to excel professionally and stay on top of the trends, allowing you to land new customers and advance your career.

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Posted in Marketing Communications Trends

4 In-Demand Marketing Jobs in the Washington, DC area

If you have these skills and experience, TorchLight marketing recruiters want to know about you! You never know when our clients are looking for someone just like you.

Marketing is vital to any business for attracting customers, securing loyalty and generating more sales—and the race is on to attract the best and brightest to fill important marketing, communications, digital and PR jobs here in DC, Northern Virginia, Baltimore and greater Maryland.

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Posted in Candidates, Digital marketing, Hiring Trends, Marketing Communications Trends

Business is booming, and local firms cannot fill all their D.C. Marketing Analytics jobs

Washington, Maryland, D.C., and Baltimore your new job

If you have the skills and experience as a top marketer, Washington firms want to hire you today!

Torchlight, a marketing search and staffing firm based in Alexandria, has years of experience matching qualified people like you with businesses throughout Northern Virginia, Maryland, Baltimore and D.C.

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Posted in Digital marketing, Market Research, Market Researcher, Marketing Analytics, Marketing Communications Trends, Marketing Temp Jobs

Are You a Digital Marketing Contractor Willing to Fill a Short-Term Need? TorchLight Can Connect You to Washington Companies Hiring Your Skills

Leading companies throughout the D.C. metro area rely on our recruiters to find and place experienced marketers in both contract and permanent positions

As one of the top marketing and communications search and staffing firms in D.C., we find our client companies are always looking for highly skilled digital marketing professionals. They’re eager to hire candidates that possess this in-demand skillset, especially digital marketing experts willing to work on a contract basis.

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Posted in Candidates, Contract Consultants, Digital marketing, Flexible Workplace, Hiring Trends, Marketing Communications Trends

Digital Marketing Contractors are in High Demand in DC. Are You Looking for More Freelance Work?

TorchLight, a marketing search and staffing firm based in Alexandria, is looking for direct hires and contract employees for our clients’ digital marketing positions

As businesses continue to focus on their online presence, we’re seeing companies in just about every industry here in the Nation’s Capital looking to employ the expertise of digital marketing professionals. Whether you’re searching for an associate, director or contractor position, TorchLight can connect you to businesses that are hiring.

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Posted in Candidates, Contract Consultants, Digital marketing, Hiring Managers, Marketing Communications Trends

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