Digital Marketing Analytics Manager (Contract-to-Hire)

Location:
McLean, Virginia

Employment Type:
Contract to Hire

Specialty:
Digital

Job Number:
#1854

Job Description

Seeking talented Digital Marketing Analytics Manager for Northern Virginia organization

TorchLight is looking for a data-obsessed Digital Marketing Analytics Manager (Contract-to-Hire) for a financial organization located in Northern Virginia. The ideal candidate will have 3+ years of experience in enterprise-level marketing analytics and data management. The manager will effectively collaborate with multiple business units to develop insightful reporting and customer engagement/retention strategies. If you are passionate about managing customer databases, optimizing marketing programs through segmentation and targeting and providing high-level data visualizations and reporting, this could be the perfect role for you!

Qualified applicants must be in the Washington D.C. or Baltimore metro areas and have U.S. Citizenship or a permanent residency card in the U.S. to be an eligible candidate for this opportunity.

Responsibilities:

  • Oversee segmentation of email marketing lists for use in multiple marketing programs including events, surveys, content and campaigns
  • Make recommendations for segmentation and targeting based on email campaign results
  • Manage retention and reengagement programs via CRM and maintain database records/list and data hygiene
  • Support data/analytics requests from business partners and define reporting requirements to optimize results
  • Create KPIs and provide analysis, reports and data visualizations that effectively communicate trends and insights about earned and paid content programs
  • Develop customer surveys, forms and landing pages that drive customer engagement
  • Create and manage event-related mobile app
  • Lead integration of various data sources/systems to provide useful and actionable insights and recommendations

Qualifications:

  • 3+ years of experience in enterprise marketing/analytics and data management role
  • Demonstrated success managing, analyzing and segmenting large data sets in support of paid and owned media
  • Highly proficient in Google Analytics and digital analytics in general; Google Tag manager experience preferred
  • Familiarity with multiple backend systems for data manipulation and segmentation
  • Working knowledge of CRM, list management/maintenance, GDPR and CAN-SPAM
  • Experience with object-oriented databases and event management systems; Cvent preferred
  • Adept at marketing systems/tools like Litmus, Marketo, Pardot and Hubspot 
  • Advanced Excel skills
  • Adept at web survey creation and management
  • Familiar with HTML/CSS with ability to create forms and landing pages
  • B2B/B2G experience preferred

 

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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