Job Description
Seeking digital marketing pro with data-driven mindset
Are you a data-driven senior digital marketer with a track record of delivering on goals? TorchLight is looking for a talented Digital Marketing Director (Contract) for an organization located in the Washington, D.C. area. The Manager will lead strategy and execution of digital marketing initiatives utilizing a range of platforms to meet objectives.
Location:
Washington, D.C./Baltimore metro areas with possibility of remote work.
Candidates must have U.S. citizenship or a permanent residency card in the U.S. to be an eligible candidate for this opportunity.
Employment:
Contract role, 40 hours per week. Hybrid (three days/week) on-site position in Washington, DC office.
Role Responsibilities:
- Develop and lead execution of digital marketing strategy
- Drive efforts to meet acquisition and retention goals using SEO, PPC, social media, video/multimedia, email, and other organic and paid digital channels
- Oversee marketing automation programs, including audience segmentation and testing
- Lead content marketing initiatives
- Manage website content production and design process
- Develop KPIs, analyze results and drive continuous performance improvement
- Manage and optimize the marketing budget
Skills and Experience:
- 7+ years of experience in digital marketing strategy and execution
- Proven success developing and implementing winning digital marketing programs
- Deep knowledge of key digital channels and initiatives including SEO/SEM, social media, content marketing, video, paid advertising
- Adept at marketing automation strategy and execution, as well as email marketing best practices
- Significant expertise in digital analytics and data-driven marketing/optimization
- Strong written and verbal communication skills