Digital Marketing Director


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Job Description

Seeking senior digital marketing pro with data-driven mindset

Are you a data-driven senior digital marketer with a track record of delivering on goals? TorchLight is looking for a talented multi-channel Digital Marketing Director for an organization located in the Washington, D.C. area. The Director will lead strategy and execution of digital marketing initiatives utilizing a range of platforms and manage a high-performing team of professionals to meet performance objectives.


Washington, D.C./Baltimore metro areas with possibility of remote work.

Candidates must have U.S. citizenship or a permanent residency card in the U.S. to be an eligible candidate for this opportunity.

Role responsibilities:

  • Develop and lead execution of digital marketing strategy
  • Drive efforts to meet acquisition and retention goals using SEO, PPC, social media, video/multimedia, email, and other organic and paid digital channels
  • Oversee marketing automation programs, including audience segmentation and testing
  • Lead content marketing initiatives
  • Manage website content production and design process
  • Develop KPIs, analyze results and drive continuous performance improvement
  • Manage and optimize the marketing budget
  • Manage team of talented digital marketers

Skills needed:

  • 7+ years of experience in digital marketing strategy and execution
  • Proven success developing and implementing winning digital marketing programs
  • Deep knowledge of key digital channels and initiatives including SEO/SEM, social media, content marketing, video, paid advertising
  • Adept at marketing automation strategy and execution, as well as email marketing best practices
  • Significant expertise in digital analytics and data-driven marketing/optimization
  • Strong written and verbal communication skills
  • Management experience

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

Please note that many of our clients have instituted COVID-19 vaccination requirements for on-site work.

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