Digital Marketing Specialist

McLean, Virginia

Employment Type:

Digital, Marketing, Marketing Analytics, Sales/BD

Job Number:

Job Description

Seeking an analytics-minded digital marketer for growing content focused organization in Arlington, VA

TorchLight is seeking a Digital Marketing Specialist for an online training and professional development company based in Arlington, VA. This role will improve upon existing marketing programs to drive new customer business.  The Specialist will be responsible for implementing all digital marketing plans to include email marketing, SEO, and paid search efforts.


Organization is in Arlington, VA but remote candidates are encouraged to apply. 

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.


Direct hire, full-time job, 40 hours/week. Organization is long-term, fully remote for all employees. 

Role responsibilities:

  • Manage the use of marketing automation systems (Salesforce, Pardot, High Velocity Sales)
  • Execute email campaigns for cold leads, prospects, and customers
  • Monitor and analyze digital marketing efforts (including web, outbound emails, social) to measure the effectiveness of each campaign and strategy
  • Design and execute A/B testing on emails and website landing pages
  • Manage and work alongside search engine optimization (SEO) and search engine marketing (SEM) consultants
  • Manage pay-per-click (PPC)/retarget ads and test their ROI

Skills and experience:

  • Digital marketing experience either in-house or at an agency; B2B background preferred
  • Highly analytical mindset and capable of measuring and reporting on the ROI of each marketing project
  • Hands-on experience with marketing automation software and platforms such as Pardot or similar platforms like Marketo or Act-On
  • Autonomous spirit with ability to work independently managing marketing efforts and systems while assisting SEO and SEM consultants as needed
  • Excellent oral and written communication skills, especially in a remote environment

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

Please note that many of our clients have instituted COVID-19 vaccination requirements for on-site work.

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