Torchlight seeks a Digital Marketing Strategist, Personalization (Long-term contract) to lead digital personalization initiatives for our enterprise client. This role will spearhead an enterprise-wide personalization approach and strategy across various digital channels. This strategically significant role requires a candidate who can operate independently through collaboration across various functional teams within the organization. Be part of a motivated team focusing on impactful consumer engagement and personalized journeys.
Ideal candidates are located in the DC-metro area for this hybrid role that requires onsite presence two days a week.
U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.
Long-term contract. Full-time, 40-hour work week with a suite of benefits included. Flexible work-from-home schedule. References and background check required.
Collaborate with cross-functional teams to align, synchronize, and connect experiences across personalized tactics and touchpoints
Define the governance for AI/Model-driven value recommendations across digital channels
Drive enhancements to digital real-estate to create intuitive user pathways and enable effortless discovery of relevant value
Collaborate with stakeholders to align personalized experiences with the organization's Personalization Vision and Strategy
Assess the effectiveness of personalized experiences through iterative testing and optimization
Skills and experience:
7+ years of marketing experience, with an emphasis on digital marketing, personalization and segmentation strategy
Experience in test-and-learn oversight, user experience, and performance analysis
Proficiency in Microsoft Suite; familiarity with Tableau and/or Adobe Analytics are a plus
Strong analytical capabilities and excellent communication skills
TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.
TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.