Digital Marketing Strategist, Personalization (Long-term contract)

Location:
Hybrid (DC Metro Area)

Employment Type:
Contract

Specialty:
Digital Marketing

Job Number:
#2945

Job Description

Torchlight seeks a Digital Marketing Strategist, Personalization (Long-term contract) to lead digital personalization initiatives for our enterprise client. This role will spearhead an enterprise-wide personalization approach and strategy across various digital channels. This strategically significant role requires a candidate who can operate independently through collaboration across various functional teams within the organization. Be part of a motivated team focusing on impactful consumer engagement and personalized journeys. 

Location: 

Ideal candidates are located in the DC-metro area for this hybrid role that requires onsite presence two days a week.  

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity. 

Employment: 

Long-term contract. Full-time, 40-hour work week with a suite of benefits included. Flexible work-from-home schedule. References and background check required.  

Role responsibilities: 

  • Collaborate with cross-functional teams to align, synchronize, and connect experiences across personalized tactics and touchpoints 

  • Define the governance for AI/Model-driven value recommendations across digital channels 

  • Drive enhancements to digital real-estate to create intuitive user pathways and enable effortless discovery of relevant value 

  • Collaborate with stakeholders to align personalized experiences with the organization's Personalization Vision and Strategy 

  • Assess the effectiveness of personalized experiences through iterative testing and optimization 

Skills and experience: 

  • 7+ years of marketing experience, with an emphasis on digital marketing, personalization and segmentation strategy 

  • Experience in test-and-learn oversight, user experience, and performance analysis 

  • Proficiency in Microsoft Suite; familiarity with Tableau and/or Adobe Analytics are a plus 

  • Strong analytical capabilities and excellent communication skills 

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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