Director, Field Marketing

Location:
Frederick, Maryland

Employment Type:
Permanent

Specialty:
Events, Marketing, Product Marketing/Management, Sales/BD

Job Number:
#1882

Job Description

Seeking strategic and resourceful field marketing leader

Are you a strategic and resourceful field marketing leader with the ability to partner with enterprise sales teams to meet and exceed company goals?  TorchLight is looking for a talented Director of Field Marketing to lead the development and implementation of field marketing strategies and plans for the North American region. The ideal candidate will have 15+ years of relevant experience with the ability to combine account-based marketing, product marketing, and marketing/communications to produce business results. If you fit the bill, this job could be for you!

Qualified applicants will ideally be located in the D.C./Baltimore metro area; remote work setup will be considered. U.S. Citizenship or a US permanent residency card is required for this opportunity.

Responsibilities:

  • Develop field marketing strategy to deliver new customers to sales pipeline, enable outside sales channels and increase existing customer awareness and engagement
  • Work with sales leadership, field sales teams and related partners to create plan based on market opportunities and needs, acquisition of key accounts and revenue maximization goals
  • Collaborate with direct sales teams to define marketing and sales requirements that meet objectives
  • Coordinate and manage consistent messaging and branding across marketing team
  • Work with regional customers to develop case studies
  • Educate sales teams about relevant marketing programs
  • Partner with sales leadership to communicate pipeline progress and optimization
  • Plan, host, and execute field marketing events to create new opportunities and deepen existing customer relationships
  • Manage account-based marketing strategy and initiatives including target account identification and campaigns
  • Effectively manage marketing budget
  • Lead high-performing team of marketing professionals

Qualifications:

  • 15+ years of marketing experience in field marketing/sales enablement; 5+ years of management experience required
  • Demonstrated success planning and implementing strategic marketing initiatives in partnership with sales and operations teams
  • Significant working knowledge of ABM, demand generation and inbound marketing strategy
  • Experience collaborating and supporting enterprise sales teams
  • Highly analytical with understanding of tech product requirements, relevant platforms and effective platform implementation.
  • Ability to integrate multiple data sources into useable data to enable revenue maximization
  • Proficient with Streaming Ingest, Delta Ingest, Batch Ingest and related data types including analytics time series data, ticket data and others
  • Ability to generate data insights from AI/ML to define and differentiate products and services
  • Demonstrated knowledge of UI/UX components.
  • Excellent written and verbal communication skills with ability to work with stakeholders of all levels
  • Media savvy with experience interviewing and engaging with press

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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