Job Description
Seeking Director, Integrated Marketing Strategy for technology nonprofit based in Northern Virginia
TorchLight is seeking an experienced Director, Integrated Marketing Strategy to work for a technology nonprofit based in Northern Virginia. The Director will develop and execute multi-channel marketing programs to enhance awareness, meet business objectives and grow revenue. The director will be an expert communicator able to effectively work with marketing and communications partners, as well as other key business leaders.
Qualified applicants must be located in the Washington D.C. or Baltimore metro areas and have U.S. Citizenship to be an eligible candidate for this opportunity.
Responsibilities
- Create marketing strategies that support business objectives and gain cross-functional buy-in
- Develop and implement integrated, multi-channel marketing plans that deliver on go-to-market and growth initiatives
- Develop and manage digital content marketing campaigns
- Provide strategic recommendations and marketing subject matter expertise to guide and support business unit objectives and create digital content, collateral, case studies and presentations targeted to current and potential clients/partners
- Ensure brand consistency and adherence to brand standards in all marketing efforts
- Oversee campaign tracking and develop reports and provide detailed campaign analysis; optimize based on recommendations.
Qualifications
- 10+ years of experience in marketing campaign planning and implementation within IT, technology and/or government sector
- Demonstrated success planning, executing and measuring complex marketing campaigns to meet brand awareness, loyalty and business growth
- Adept at customer journey mapping
- Experience with digital content development, management and optimization
- Proficient in SalesForce/Marketing Cloud
- Superior verbal and written communication/presentation skills
- Strong project manager, problem-solver and team-player
- Great storyteller with intellectual curiosity
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Additional Information
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.