Director of Digital Media

Hybrid (DC Metro Area)

Employment Type:

Communications, Content Marketing, Digital Marketing, Government, PR/Media Relations,

Job Number:

Job Description

DC-Based trade association seeks Digital Director to lead advocacy and reputation management campaigns

TorchLight Hire is seeking a Director of Digital Strategy for a DC-based trade association. This position will own digital strategy across a wide range of channels.   Ideal candidates will have 5+ years of experience with integrated digital strategy management, execution, and measurement, preferably with membership organization exposure.   


Organization located in Washington, DC and seeking local candidates ONLY. U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.


Direct hire full-time job opportunity. Hybrid role with flexible work from home options (currently on 3 days in schedule, wfh Monday/Friday).

Role responsibilities:

  • Develop internal and external social media strategy and content
  • Work with and manage a communications specialist to execute daily digital media campaigns
  • Direct campaign specific vendors
  • Develop copy, graphics, press releases and other creative assets to be utilized in digital campaigns
  • Oversee and optimize all digital campaign analytics
  • Support media monitoring and external communications
  • Serve as main project manager for all organizational web properties
  • Manage SEO and keyword strategy


Skills and experience:

  • Five (5) + years of professional experience with integrated digital marketing strategy; association/membership association background a plus
  • Demonstrated track record of strategic digital communications planning
  • Strong understanding of Facebook, Twitter, Instagram, and LinkedIn; background using automation tools such as Meltwater a plus
  • Strong knowledge of digital analytics with ability to optimize and report on campaigns  
  • Experience with website management (Drupal, WordPress and/or equivalent)
  • Experience with Adobe Creative Suite
  • Strong writing, editing and proofreading skills required
  • Ability to manage multiple priorities in a fast-paced environment

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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