Email Marketing Manager

TorchLight is seeking a motivated full-time Email Marketing Manager with automation and lead management experience, strong stakeholder management abilities, and an analytical mindset to join a globally recognized organization in Northern Virginia. You will lead a team and champion email marketing campaigns that will drive engagement and loyalty. If you’re an expert at developing, testing, and executing successful email campaigns that drive results, then this role is for you!

Location:
Northern Virginia; Hybrid Work Environment. U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:
Full-time direct hire opportunity; 40-hours per week with flexible work-from-home (WFH) options

Role responsibilities:

• Develop, lead and manage the email marketing strategy for nurturing prospects through email or other multi-channel experiences.
• Build, segment, track, target, test, and deploy personalized campaigns using a large CRM and ESP.
• Analyze key metrics to optimize campaigns, develop test plans, and drive acquisition/retention.
• Ensure emails align with brand guidelines and voice.
• Drive the design, implementation, and testing of nurture campaigns and automated programs within the marketing automation platform.
• Manage vendor relations, contracts, budgets and forecasts.
• Lead, mentor and manage a staff of 3 direct reports.

Skills and experience: 

• 8-10 years of automation/nurture campaign experience; preferably with 3 years of leadership/management experience.
• Strong proficiency with email marketing automation and email marketing best practices (HTML. a plus).
• 2+ years direct work experience using marketing automation platform (including campaign set-up, segments and integration configuration of advanced automation features)
• Experience implementing A/B and multi-variant testing and driving from strategy to execution.
• Proficiency in Salesforce (or other CRM) and enterprise email service providers (Eloqua preferred but not required).
• Experience with customer analytics and taking a data driven approach to email.
• Deep sense of intellectual curiosity.