Manager, Demand Generation

Location:
Washington, District Of Columbia

Employment Type:
Permanent

Specialty:
Digital, Marketing

Job Number:
#2045

Job Description

Calling all demand generation marketing managers!

TorchLight Hire is looking for a Demand Generation Manager for a DC-based ed tech company. The manager will be responsible for executing the demand gen strategy by designing and delivering campaigns and content for a key business segment. They will directly contribute to the achievement of the Demand Generation Marketing team goals by driving leads and opportunities for sales.

Location:
Qualified applicants are ideally located in the Washington, D.C. or Baltimore areas. Remote candidates in the Eastern or Central Time Zones will be considered.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:

Direct Hire opportunity. 40 hours per week. Flexible work schedule with work-from-home (WFH) options. 10% travel required.

Role responsibilities:

  • Design, plan, manage and optimize multi-touch campaigns across digital and offline channels to generate pipeline and drive and engage leads
  • Design and build automated lead nurture campaigns
  • Working with SMEs and Sales, create and promote new content (webinars, whitepapers, reports, etc.) that supports brand awareness, lead generation, and nurture goals
  • Plan and manage webinars and events including audience generation, content/topic creation, logistics, marketing, and event/lead follow up
  • Prepare metrics and monitor and report on success of campaigns and marketing strategies
  • Recommend new and innovative marketing tactics, partnerships, and technologies to drive goals of the business segment

Skills and experience:

  • 3-5+ years of experience in B2B demand generation and/or content marketing position; SaaS experience preferred
  • Demonstrated success developing and implementing lead generation and nurture campaigns and content marketing programs
  • Exceptional analytical and campaign reporting skills
  • Working knowledge of CRM, CMS and Marketing Automation platforms; Marketo, Salesforce, WordPress preferred
  • Sales enablement and digital marketing experience a plus
  • Strong project management, time management and collaboration skills
  • Exceptional written and verbal communication skills

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

Please note that many of our clients have instituted COVID-19 vaccination requirements for on-site work.

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