Marketing Operations Manager

Location:
Remote

Employment Type:
Permanent

Specialty:
Marketing, Marketing Analytics

Job Number:
#2591

Job Description

Seking Marketing Operations Specialist for remote role with growing IT organization 

TorchLight Hire is seeking a Marketing Operations Specialist to co-own Marketo and the entire Martech stack for a growing Telecommunications organization. This role will work as a part of a team, reporting to the Director of Marketing Operations, to build and execute marketing automation campaigns. 

Location:

100% remote work opportunity. U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:

Direct hire, full-time job opportunity

Role responsibilities:

  • Maintain the marketing automation system (Marketo) to support campaign targeting, lead source attribution, lead segmentation, and lead scoring
  • Build reports on the ROI of marketing channels
  • Build, deploy, track, and report on all types of marketing campaigns
  • Function as a subject matter expert for internal B2B campaign setup and best practices
  • Continuously improve upon data efficiency including list cleaning
  • Monitor lead creation channels within Marketo and Salesforce.com

Qualifications:

  • Five (5) + years of applicable professional experience in B2B marketing with a strong focus on marketing operations and marketing automation; experience using Marketo and Salesforce mandatory
  • B2B marketing background with detailed knowledge of marketing automation, lead processing, and lead scoring
  • Knowledge of implementing and maintaining marketing automation systems and integrations, such as Marketo API connectors
  • Experience implementing lead/database cleanliness and data enrichment
  • Ability to create reports from multiple systems including Marketo, SFDC
  • Knowledge of email and database compliance and knowledge of CAN-SPAM & GDPR regulations is helpful

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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