Job Description
TorchLight seeks a Paid Media Specialist (Contract-to-hire) with experience in paid social, paid search, and programmatic campaign setup, management, and optimization to join a DC-based non-profit. This position requires strategic thinking as well as hands-on management of campaigns. Must have technical knowledge of Google Ads, Facebook Ad Manager, LinkedIn Ad Manager, and other paid social platforms.
Location:
Hybrid, up to 4 days per month onsite in Rockville, MD. Ideal candidates are located in the Washington, D.C. or Baltimore metropolitan areas.
U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.
Employment:
Contract-to-hire job at 40-hours per week, eligible for a suite of benefits. References and background check required.
Role responsibilities:
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Create and manage paid social, search, and programmatic campaigns to support digital strategy
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Collaborate with internal teams and agency partners to help develop project strategy, campaign requirements, timelines, content, and creative
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Provide overall support to digital project management, including facilitating the copy and creative approvals processes and assisting with campaign audience segmentation and ad placement selection
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Work with internal stakeholders to ensure campaigns are consistently in alignment with social messaging and brand guidelines
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Help manage campaign budget to ensure digital spend efficiency
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Participate in development of campaign reports and present performance and recommendations to client teams
Skills and experience:
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3+ years' experience working on paid search and paid social campaigns including some experience executing campaigns in Google, Facebook, Microsoft, LinkedIn, and/or Twitter required
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Solid decision-making, organizational, planning and problem-solving skills
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Strong understanding of the importance of data to drive decision making
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Working knowledge of Google Analytics and UTMs a plus
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Ability to work effectively across functions and teams while providing exceptional attention to detail with excellent interpersonal and communication skills