PR Brand Manager

Hybrid (NYC)

Employment Type:

PR/Media Relations

Job Number:

Job Description

Seeking a strategic Public Relations Brand Manager for premium spirits company located in NYC.

TorchLight seeks a PR Brand Manager with luxury brand experience for the world’s third largest premium spirits company in the New York metro area. The PR Brand Manager will oversee and execute high-impact PR and marketing programs across multiple brands. He or she will work across digital and traditional platforms with a results-driven focus.

Qualified applicants must be located or willing to relocate to the New York Metro area. This is a hybrid position.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Direct Hire opportunity; full-time, 40-hours per week. Hybrid work environment.

Role Responsibilities:

  • Develop public relations strategies and drive programs in support of annual brand plans and strategic brand growth drivers and objectives.
  • Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
  • Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
  • Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
  • Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
  • Prepare and manage budgets for assigned brands in conjunction with yearly planning process and program development.
  • Write media releases, correspondence, speeches and presentations.  

Skills and Experience

  • 8+ years of PR and/or communications B2C experience; agency preferred.
  • CPG/luxury brand experience a must in agency or corporate setting.
  • Excellent communication, copywriting, proofreading and editing skills.
  • Ability to juggle multiple tasks across multiple brands.
  • Experience working with and managing PR agencies.
  • Desire and passion for keeping a pulse on emerging trends in pop culture.
  • Bachelor’s degree in in business, public relations, journalism, or related discipline.


Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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