Product Marketing Specialist

Location:
Delafield, Wisconsin

Employment Type:
Permanent

Specialty:
Digital, Marketing, Product Marketing/Management

Job Number:
#2166

Job Description

SaaS technology company in fast-growing recruiting industry seeking experienced Product Marketing Specialist

TorchLight is seeking a Product Marketing Specialist to manage product-specific campaigns for fast-growing technology organization.  Qualified candidates will have 3+ years of product marketing experience with work in competitive intelligence, go-to-market execution, sales collateral, and product messaging.

Location:

This is a fully remote position. 

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:

Direct hire, full-time job, 40 hours/week.

Role responsibilities:

  • Assist in developing client and internal communications such as webinars, blogs, newsletters, launch announcements, and sales tools
  • Contribute to the go-to-market strategy, including campaigns, lead generation, and digital marketing for target audience
  • Work closely with sales, marketing, client-facing teams, and others on messaging and sales enablement
  • Assist in the creation of product videos
  • Assist with persona research/development
  • Own company competitive intelligence information and provide subject matter expertise related to competitive research
  • Own company software review site relationships and review campaigns, profile updates, and reporting
  • Assist demand generation efforts by providing copywriting and email marketing support

Skills and experience:

  • Three+ years of experience in B2B product or customer marketing; preferably within a SaaS environment
  • Background supporting product launches
  • Excellent problem-solving, project management, and organizational skills
  • Strong communicator, both written and verbal  
  • Capable of working both independently and collaboratively within a cross-functional team

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

Please note that many of our clients have instituted COVID-19 vaccination requirements for on-site work.

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