Website Marketing Manager

Hybrid (DC Metro Area)

Employment Type:

Digital Marketing

Job Number:

Job Description

Seeking Web Marketing Manager for Growing MD-based Hospitality & Entertainment Company

TorchLight Hire is seeking a Web Marketing Manager for a MD-based hospitality & entertainment company. They will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors, grow the database, and generate internet sales. If you are a strategic thinker, have an eye for brand, and are a hands-on web marketer, this position may be for you!   

Qualified applicants must be located in the DC Metro area; 4 days/week on-site in Baltimore will be required.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Direct Hire opportunity; full-time, 40-hours per week. Hybrid work environment. 

Role Responsibilities:

  • Manage and execute web-based marketing activities to drive leads and conversions.
  • Build, test, and maintain website(s) properties and landing pages; manage content development and updates working with vendors.
  • Collaborate with web dev/design teams as well as external partners.
  • Lead the upgrade to Sitecore 10.3 in concert with digital marketing team.
  • Analyze and test online marketing campaigns geared towards conversions.
  • Report on each website’s performance while making ongoing recommendations to improve performance; develops performance dashboards, with key KPIs (i.e. Sessions, Revenue, Conversion Rate).
  • Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
  • Coordinates with field marketing team members to ensure active promotions and campaigns are represented on the website(s).
  • Acts as the project leader for the development of the future mobile app.

Skills and Experience:

  • 5+ years of experience in web management, or similar position
  • Proficient with HTML, web design, marketing automation, and Google Analytics.
  • Familiarity with the Sitecore Digital Experience Platform, or other similar sophisticated digital experience platforms (i.e. AEM, AWS)
  • Excellent communication, problem solving and project management skills
  • Ability to juggle multiple projects simultaneously and work under tight deadlines.

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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