Bridging the Communication Gap: Managing Boomers and Gen Z in Marketing Teams (Multigenerational Workforce, Part 1)
Navigating communication between generations can feel like a constant tug-of-war. 🤹♂️
Boomers prefer structured, remote setups.
Gen Z craves flexible, in-office dynamics.
Striking the right balance isn’t just nice to have — it’s crucial for team cohesion and productivity.
Without it, you risk a fragmented team and misaligned goals.
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Utilize Diverse Communication Channels
Blending communication mediums is non-negotiable if you want to keep everyone engaged.
– Use video calls, instant messaging, and in-person meetings to cater to different styles.
– Assign a clear purpose to each channel. (No more *random* Slack pings!)
– The right mix bridges the gap between remote and in-office teams.
Key takeaway: A multi-channel strategy keeps everyone engaged and aligned.
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Establish Clear Response Time Expectations
Accountability is the glue that keeps hybrid teams running smoothly.
– Define standard response times for tasks based on urgency.
– Make sure the team understands norms — especially across time zones.
– Consistently clarify expectations to avoid miscommunication (and stress).
Key takeaway: Clear response times keep teams aligned and frustration-free.
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Create Opportunities for Informal Interactions
Formal meetings are fine, but informal connections build trust.
Leaders who ignore this miss crucial relationship-building opportunities.
– Use settings like virtual coffee chats or shared breaks to encourage open dialogue.
– Organize activities that appeal to both generations — trivia games, or hands-on workshops.
– Informal interactions reveal personal styles, strengths, and motivations.
Key takeaway: Informal connections break generational barriers and foster a tighter team.
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By using diverse communication strategies, clear expectations, and informal engagement, leaders can manage multi-generational teams more effectively.
This approach doesn’t just boost collaboration — it creates a dynamic workplace where everyone feels heard and valued.
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Read More from AARP:
– Managing Mixed-Age Teams Guide: Provides strategies for managing teams with diverse age groups. Link: https://employerportal.aarp.org/age-inclusive-workforce/practice-age-inclusive-management/managing-mixed-aged-teams-guide
– 4 Ways to Bridge the Equity Gap in a Hybrid Workforce: Offers solutions for creating a fair and inclusive hybrid work environment. Link: https://employerportal.aarp.org/age-inclusive-workforce/provide-flexibility-and-accessibility/article-4-ways-to-bridge-the-equity-gap-in-a-hybrid-workforce
– How to Include Age in Diversity & Inclusion: Explains how to incorporate age into your diversity and inclusion strategy. Link: https://employerportal.aarp.org/age-inclusive-workforce/include-age-in-diversity–inclusion/article-how-to-include-age-in-diversity–inclusion