Job Description
Seeking Director of Marketing & Brand for Tech Company Focused on Policy and AI
TorchLight Hire is seeking a Head of Brand & Marketing to lead brand strategy and demand generation efforts for a fast-growing, venture-backed SaaS company at the intersection of public policy and artificial intelligence. If you are a strategic, hands-on B2B marketer with a passion for driving impact and building brands from the ground up, this could be your next move. Preference given to candidates with background in government affairs, policy, or advocacy.
Location:
Qualified applicants must be in the DC Metro area; this is a hybrid role requiring 3 days/week on-site in Washington, DC.
U.S. citizenship or a permanent residency card is required for eligibility.
Employment:
Direct hire opportunity; full-time, 40 hours per week. Hybrid work environment.
- Define and execute a compelling brand identity and go-to-market strategy across all marketing channels
- Design and manage integrated demand generation campaigns to drive qualified prospect meetings
- Develop thought leadership content, including blog posts, op-eds, white papers, and event panels
- Oversee all digital marketing initiatives including website content, SEO/SEM, CRM/email campaigns, and analytics
- Plan and execute media outreach, press releases, and influencer engagement within the DC policy ecosystem
- Manage event marketing strategy and execution, both virtual and in-person
- Collaborate cross-functionally with product, sales, and customer success teams
- Manage marketing vendors, contractors, and freelancers as needed
- Analyze marketing performance and optimize campaigns for pipeline growth and brand awareness
- 8+ years of experience in B2B marketing for SaaS, government technology, or policy-related sectors
- Strong background in brand development and full-funnel marketing execution
- Exceptional writing and communication skills; ability to translate complex ideas into engaging content
- Knowledge of the Washington, DC public policy landscape is required
- Experience using CRM, marketing automation, and analytics platforms (e.g., HubSpot, Zoho, GA)
- Proven ability to work in fast-paced startup environments with comfort around ambiguity
- Strong leadership, project management, and vendor oversight skills
- Experience in event marketing and media relations is a plus
- Interest in artificial intelligence and its role in policy or communications is preferred