Manager, Digital Strategy & Operations

Location:
Hybrid (DC Metro Area)

Employment Type:
Permanent

Specialty:
Digital Marketing, Marketing Analytics

Job Number:
#3136

Job Description

Lead Digital Strategy & Marketing Technology for a Global Medical Device Innovator

Do you thrive at the intersection of digital strategy, marketing technology, and demand generation? TorchLight is partnering with a global medical device company seeking a Manager, Digital Strategy & Marketing Technology. This person will guide a team of digital marketers, developers, and analysts to drive integrated campaigns, optimize the marketing tech stack, and deliver high-impact programs across email, web, social, SEO, ABM, and CRM. The ideal candidate brings both strategic vision and hands-on expertise in building scalable digital operations that fuel awareness, engagement, and growth. This is a hybrid position based in Columbia, MD. Remote candidates will not be considered.

Location:
Hybrid in Columbia, MD with 3 days onsite.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:
This is a full-time, direct hire opportunity with flexibility and WFH options.

Role Responsibilities:

  • Lead and develop a team of marketing ops, developers, and digital marketers in a fast-paced, growth environment
  • Oversee digital channel strategies (web, social, email, SEM, SEO, ABM, CRM) to amplify messaging and generate qualified leads
  • Build scalable processes for campaign execution, analytics, and performance optimization
  • Deliver reporting and insights to track campaign effectiveness, audience engagement, and ROI
  • Manage and continuously improve the marketing technology stack to maximize efficiency and impact
  • Partner with sales, marketing, and global colleagues to ensure alignment across initiatives and calendars
  • Monitor trends and emerging technologies to strengthen digital presence and competitive positioning

Skills Needed:

  • 7+ years in digital marketing, operations, or martech with 5+ years in people management
  • Proven leadership in guiding high-performing teams
  • Strong expertise in SEM, SEO, CRM, CMS, email marketing, and marketing automation platforms
  • Hands-on experience with Marketo, Salesforce, Google Analytics, Ads, and reporting (PowerPoint/Excel proficiency required)
  • Track record of building omnichannel campaigns that drive measurable growth
  • Strategic thinker with a self-starter mindset and process improvement orientation

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

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