For Shana, marketing strategy and approach always starts with the end goals in mind. She collaborates to identify key KPIs and works backwards to then understand core audience segments to develop a complete media strategy. She believes that persona development is essential for optimal paid media performance.
A veteran in digital media with over 20 years of experience, she’s spent the last seven years with TorchLight Marketing. She cut her teeth in digital advertising at iconic America Online and is well versed in paid social, paid search (Google Search Certified), and media planning and buying for both digital and OOH efforts. Shana has worked with a variety of B2B and B2C clients.
Shana is a USA Triathlon certified coach and founded a triathlon club for kids, Palmetto TRIbe, the first in South Carolina. She and her team of coaches are invested in getting kids fit, healthy and fostering a lifelong love of sport.