Job Description
Seeking Senior Marketing Specialist for a National Certification Organization
TorchLight Hire is seeking a Senior Marketing Specialist to join the marketing team of our Washington, DC-based client. This role offers a growth-oriented marketer the chance to own certificant-facing marketing programs, including renewal and win-back campaigns, digital certificates, and the organization’s online store and branded merchandise.
The ideal candidate is a creative, forward-thinking self-starter who is comfortable challenging established ways of doing things—building on the team’s recent HubSpot modernization effort—rather than simply maintaining the status quo.
Location
Washington, DC — hybrid schedule, in-office Tuesday–Thursday with remote flexibility on Mondays and Fridays
Employment
- Direct hire, full-time, permanent opportunity
- Hybrid schedule (in-office Tuesday–Thursday)
- Up to 5 events per year, including exhibiting at external conferences and trade shows
Role Responsibilities
- Manage and execute annual marketing plans across multiple certificant-facing programs
- Own certification renewal and reinstatement marketing campaigns—boosting renewals and winning back lapsed certificants
- Monitor and report on Candidate Forum performance
- Manage the online store, related product sales and budgets, and branded merchandise, including an internal storefront
- Analyze data (NetForum, Tableau, HubSpot, GA4) to inform and drive team strategy
- Support Marketing, Education, CE & Experience, Development/Fundraising, and Corporate Growth teams with data transfers, offer tracking, and direct response projects
- Build and optimize email campaigns for Education, Experience, and Development/Fundraising teams
- Coordinate with external partners on data sharing and cross-promotion
- Support Annual Conference planning and execution; represent the organization as an exhibitor at external conferences
- Manage online/platform vendor relationships, including the digital certificate platform, e-commerce store vendor, print/mail houses, certificate framing vendor, and mobile app vendor
Skills and Experience
- 5+ years developing marketing plans with measurable KPIs
- Digital marketing generalist with some direct mail or traditional-channel marketing experience
- HubSpot marketing automation experience strongly preferred
- Vendor management experience (online platforms/e-commerce)
- E-commerce experience a nice-to-have, not a requirement
- Familiarity with Tableau/BI tools and Google Analytics 4
- Comfortable with public speaking and group interaction, given anticipated trade show travel
- Independent, self-directed project experience
Compensation & Benefits
- Salary range: $80,000–$95,000, plus incentive compensation
- Full benefits package
- Collaborative, modernization-minded marketing team