TorchLight Marketing Contractors Help Launch AARP’s Latest “Staying Sharp” Program Personalized email marketing program enhances member benefits

by Julie Rutherford

Over the years, TorchLight has placed contractors in a variety of positions at D.C. metro area companies, including digital marketing, marketing operations, customer experience, and membership marketing. These positions have consisted of a variety of rewarding projects for our contractors and employers. Recently, a talented team of marketing contractors from TorchLight had the opportunity to work on an exciting project for AARP, one of our longstanding partners.

AARP continues to focus on bringing fresh, innovative products to their members and recently  launched a new phase of a brain health program called “Staying Sharp.” Our contractors Leslie H., Martin S., Anne S., and Margaret S. were recognized formally by the AARP Vice President & Program Lead and received an award for their contributions to the development and launch of this new member benefit.

Leslie describes her experience working on “Staying Sharp” in the video below:

This project offered an excellent opportunity for these contractors to work closely with internal AARP departments. Anne highlights a noteworthy aspect of her experience: “As a contractor, it is a great feeling to be able to work alongside the team to make an impact and contribution to this important and monumental initiative.”

TorchLight contractors worked side by side with AARP teams to develop a personalized email welcome stream for members. “Everyone was very open and willing to help me and we worked together to solve issues,” Margaret comments.

Martin appreciates the combined groups’ hard work and commitment to the project: “I am grateful to the teams across the organization who worked together to ensure the successful launch of “Staying Sharp.”

Projects like AARP‘s “Staying Sharp” offer contractors the ability to work for world-class brands, expand their skills and experience, and contribute to truly valuable efforts. Leslie comments, “From day one, I have felt like an integral member of the AARP Experience team and I have gotten the chance to contribute to very interesting and strategically important projects such as “Staying Sharp.“ I am very grateful for this opportunity that allows me to grow professionally.”

Along with AARP, we would like to congratulate Martin, Anne, Leslie, and Margaret for a job well done and are excited that they were able to work on such an important project. Thank you for your hard work and dedication!

For more information on AARP’s “Staying Sharp” program, click here.
For more information on TorchLight, contact us today!

Posted in TorchLight News