TorchLight Hire Acquires Big Lens Digital Media Agency 

by Susan Mullin

Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing

March 28, 2023 (ALEXANDRIA, Va.) — Alexandria, Virginia-based TorchLight Hire, one of the mid-Atlantic region’s leading marketing search and staffing firms, today announced its recent acquisition of Reston, Virginia-based Big Lens digital marketing and media agency to create TorchLight Marketing.

Already well known as an award-winning marketing recruiting firm and recognized multiple times on the Inc. 5000 list of fastest-growing companies in America, TorchLight Hire now expands into the marketing agency space. Not only will the firm continue to help non-profits, for-profits, industry associations and agencies recruit and hire top marketing talent, but the addition of TorchLight Marketing agency will also give businesses access to a dedicated team of digital marketing experts delivering marketing strategy, brand awareness and performance marketing solutions.

TorchLight Marketing offers a full range of digital advertising services, including programmatic and display advertising; SEM and Google AdWords; paid social media, radio and connected TV advertising; OOH; lead generation; and analytics.

With 6 billion Internet users worldwide projected by 2027, the digital age has significantly changed the way businesses market their services and products to customers, with no sign of slowing down. The U.S. Bureau of Labor Statistics reports that the marketing profession is growing faster than the average of all other occupations. TorchLight’s own independent survey of Washington-based businesses revealed consistent findings, with a majority responding that keeping pace with digital marketing trends is the area of greatest need and most concern.

“Helping businesses solve their greatest marketing challenges is at the heart of what we do, and we heard loud and clear from our clients that they need significantly more help—not just with staffing but also with hands-on strategy and implementation—when it comes to digital marketing. The acquisition of Big Lens will bring greatly expanded marketing solutions for those who need that level of support and guidance,” said Heidi Parsont, founder and CEO of TorchLight Hire.

Added Parsont: “The decision to acquire Big Lens was an easy one. Under founder Beth Wallace’s vision and leadership, Big Lens has grown into a highly respected digital agency with demonstrated results. But equally important, it was built on a foundation of values also shared by TorchLight—values of excellence, honesty and integrity to do the right thing, within a culture that celebrates diversity, equity, inclusion and with a heart for giving back to the community.”

“I’m thrilled to have found a great new home for the Big Lens team, our clients, and our partners,” said Beth Wallace, co-founder and CEO of Big Lens. “Both Big Lens and TorchLight Hire are women-owned, marketing-focused organizations with a true commitment to exceptional quality and high-touch service. We look forward to continuing to deliver high quality marketing solutions to our clients, whatever their marketing needs may be.”

Wallace will continue to lead TorchLight Marketing agency as its President. Parsont will remain CEO of the TorchLight enterprise.

For more information about TorchLight Marketing’s digital marketing and media solutions, visit

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