2020 marketing trends, building networks and more! This week’s must reads

by Julie Rutherford

Learn how to speak like a digital marketing analyst, predict future marketing trends, and strengthen the networks you have in place. All in this week’s must-read articles!


SEM vs. SEO vs. PPC Defined: What’s the Difference?

Source: Search Engine Journal

This article breaks down the terms you keep hearing in digital marketing reports but probably couldn’t define correctly if your life depended on it. For example, pay-per-click (PPC) is the same as search engine marketing (SEM) in that both are paid initiatives and need a budget. Search engine optimization (SEO) however, is not. Meaning you cannot throw these terms around interchangeably and hope that you sound like you know what you’re talking about. Consistency in using these abbreviations is key. If you want to become an expert in SEO and use accurate terms click here!

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Source: Neil Patel

With the new year rolling around new marketing trends are coming with it. 2020 will see new tendencies and patterns that aren’t in the foreground of many. Google Analytics’ usefulness is predicted to decrease, as new channels such as voice search are being introduced. In the new decade, companies will adopt companies adopting business intelligence solutions. Chatbots will proliferate as click rates for emails go down. Get ahead of the pack and be ready for what will come with the start of the decade.

How Soon Is Too Soon to Leave a New Job?

Source: The Washington Post

Trying your best to adapt to the work environment, but secretly counting the days to leave? As much as it may be tempting to head out the door the first chance you get, you may want to consider a few factors. Companies are looking for employees that can demonstrate a history of commitment, in order to avoid training costs that will not show results. As you contemplate over calling it quits ask yourself the following questions: Why do I want to leave? Do I have a job lined up? Will the job go on my resume? Read more about the best way to leave a role you are not fond of.

Rebuilding & Strengthening Your Executive Network

Source: The Career Experts

It’s easy to get too comfortable in your job and let your network go, essentially, dormant. We’re not really on the lookout to create new connections when we’re happy in the position that we are in. However, it’s important to maintain your name and your brand in the foreground of people’s minds. Whether it’s for future job offers, opportunities to develop new projects, or something else, you want to have the best network possible at your disposal. Learn how to prevent your networks from going cold.

How to Write an Entry-Level Cover Letter

Source: Glassdoor

For those just graduating out of college, the whole job application process may seem rather daunting. Applying for jobs is stressful as it is, but applying for jobs with no real work experience is even more exhausting. Cover letters, in particular, can be drawn-out and bothersome to write. How are you supposed to showcase relevant work experience when you’ve had little to none? This great read gives formatting tips with clear examples in order for you to construct the perfect cover letter that will land you your first real job!

Posted in Content MarketingJob Search Tips