Managing multi-generational teams can be tricky. Boomers prefer remote work, while Gen Z thrives in collaborative office environments. But what if these differences could be leveraged as complementary strengths? Ensure All Team Members Have Access to Necessary Tools Equip your team with standardized technology that meets everyone’s needs. Provide resources and training to make sure […]
Managing a multi-generational team? It’s like juggling fire. But here’s the good news: Get it right, and the results are *magic*. Boomers’ experience + Gen Z’s fresh ideas? That’s a recipe for deeper, more creative marketing that connects with a broader audience. But it takes strategy. Here’s how to build a unified team that *thrives* […]
Your “dream team” is eyeing the exits? Never fear! Your corporate culture is here! (Insert hollow laugh.) Welcome to Part 1 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond),” where we’ll begin by facing what might be a squirmingly uncomfortable truth: Your culture could be the problem, not […]
Terrified that your marketing team’s workload will lead to burnout? Cool things down with these three fire-prevention tactics, in Part 2 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” (At TorchLight, we’ve seen marketing teams transform their productivity and morale with strategies like these to avoid team burnout.) […]
“Professional growth plans for marketers? But what if they outgrow US?!” It’s a risk worth taking. Here’s why: Replacing a highly-trained employee can exceed 200% of their annual salary. (No, we didn’t insert an extra zero.) Here’s Part 3 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” Sure, […]
Budgets? ?? Demand? ? The future? [Insert rueful chuckle.] Well, you can’t spell “uncertain” without “AI.” Your team? Running on fumes. (And, quite possibly, fuming.) We hear you. Our advice? Take a breath, and keep reading Part 4 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” Because work-life […]
You can help your marketing team use AI to change their jobs. Should you? Do marketers ever stare at (and through) their screens? (But do keep staring at yours until the end of “How to Build a Low Turnover Marketing Team in 2025 (and Beyond),” Part 5.) Okay, fine: “TRANSFORM their jobs” is closer. How? […]
Discover how AI and new tech are transforming market research with expert Joy Levin. With 30+ years of experience, Joy discusses AI in qualitative research, mobile ethnography, and tools like Chat GPT.
Meet Liz Lalumera, TorchLight Hire®’s December Contractor of the Month. Learn more about Liz and what she loves about TorchLight!
Meet Rachel Arnold, TorchLight Hire®’s October Contractor of the Month. Learn more about Rachel and what she loves about TorchLight!