Best Email Marketing Practices
There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.
Blog
TikTok Marketing 101: Aesthetics
Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.
Holy Dupe: Duplicates on TikTok
The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.
Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC
TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.
How to Create Engaging Marketing Presentations With AI Tools
There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.
Boost Your Job Search: Maximizing Visibility with LinkedIn’s Resume-Sharing Feature
Find out how to unlock the newest LinkedIn feature to share your resume with recruiters without others seeing.
Maximizing Conversions: How to Set Up an Automated Email Nurture Stream
Automation is coming whether we want it or not, so why not make the most of it? Improve the performance of your email campaigns, and save time along the way, by improving your nurture stream.
Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More
We hosted a Lunch and Learn with our experts to show a snapshot of current marketing trends from the cookie-less future and beyond.
Mindset Matters: Developing a Growth Mindset to Boost Confidence
Too often we fall in the false belief that our abilities and skills are fixed, unable to be changed. Adopt a growth mindset instead.
Women Business Owners Series: Liz Whitehead CEO of 12PointFive and Diversity Masterminds
TorchLight sits down with Liz Whitehead, founder of 12PointFive, and Diversity Masterminds, to learn more about her and her company.