Hiring Managers

The Importance of Industry Knowledge in Marketing Recruiting

To excel in today’s marketing landscape, staying current with industry trends and emerging technologies is not just an advantage for marketing – it’s an imperative for effective marketing recruitment.

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Posted in , Hiring Managers

Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace

In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles. Beth: You know, when we think about traditional CMO, we think about the builder of the brand, the chief storyteller that I mentioned […]

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Posted in , Candidates, Hiring Managers, Marketing Leadership

How to Write an Effective Creative Brief

Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.

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Posted in , Candidates, Digital Marketing, Hiring Managers, Professional Development

TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape

Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled  “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.  

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Beth Wallace on How CMOs Can Market Themselves as Leaders

In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Tips for a Successful Onboarding Process

You’ve got the talent you were so desperately looking for and they’re a good fit for the job – you like them and they like you! Task done – right? Not so fast.

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Posted in , Hiring Managers

Burnout Isn’t Always Noticeable: 3 Ways to Check In on the Least Likely Suspects

Burnout eventually gets to everyone. Some early symptoms are easy to spot, but what about the employees who are on top of it all?

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Posted in , Hiring Managers

6 Behavioral Interview Questions to Help Hiring Managers Better Assess Candidates

These behavioral interview questions can help you assess a candidate’s potential and their approach to real-world challenges.

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Posted in , Hiring Managers

Ask the Recruiter with Diana Gardner

We’re back with another Ask the Recruiter blog. TorchLight’s Diana Gardner shares salary and skill trends for hiring managers and candidates.

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Posted in , Hiring Managers, Hiring Trends, Recruitment

Finding work-life balance: Recommendations from our team

In honor of New Year’s, the TorchLight team shares how they maintain a balance between their personal and professional lives from home.

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Posted in , Candidates, Hiring Managers, Our Team, Workplace Culture