Digital marketing

How to Create Quality Video Content without a Budget

by Heidi Parsont

Videos are great for engagement, particularly on social media platforms like Facebook and Twitter, or the quintessential video posting site, YouTube. Many people assume that, if you want to produce quality content, you need to spend a small fortune on equipment. However, that simply isn’t the case. Whether you’re a professional in one of the […]

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4 Reasons to Develop a Weekly Video Q&A Series

by Heidi Parsont

Your team is one of your most valuable assets. After all, they have extensive knowledge about your industry and accomplish tasks that help propel the business forward. Showcasing your staff as thought leaders in their area can be incredibly beneficial for the company. It allows the organization to highlight the level of expertise within their […]

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How Do DC Marketing Teams Define Social Media Success? The Key is to Match Social Tactics to Business Goals

by Heidi Parsont

Social media is a powerful tool for businesses, allowing companies to directly connect with their customers and fans. After all, approximately 69 percent of all Americans use some form of social media—and it’s one reason why digital marketing and social media marketing experts are in high demand here in the Washington, D.C. area. A company’s […]

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Three Ways to Improve Your Company Blog to Maximize Conversions

by Heidi Parsont

When used effectively, content marketing can draw potential customers in, establishing your business as a subject-matter expert and enticing them to view your other offerings. But, as with any other marketing tactics, company blogs have to provide readers with value. Otherwise, you aren’t going to convert them to paying customers. If your content isn’t producing […]

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The Importance of Taking Your Message to Your Audience When It Comes to Content Marketing

by Heidi Parsont

Content marketing is a powerful vehicle; it gives you a platform to not just advertise your products or services, but truly establish your brand in a way that connects with current and potential customers. While the larger focus of working in a DC communications job is generally providing your readers with value, you also need […]

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Social Media in 2018: Is Your DC Marketing Team Investing in Podcasts and Live Video?

by Heidi Parsont

As you begin to delve into 2018, it’s a good time for your Washington, D.C. marketing team to think about your media mix. You likely know which channels are resonating with your customers and prospective customers, but it’s also important to consider the media you utilize on those channels. If you aren’t keeping up with […]

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