Since its inception, Google has continually updated its algorithm to create the best user search experience. Right now, the latest algorithm update is rolling out gradually, known as “Core Web Vitals.” The update is focused on how individual site pages perform with a particular focus on mobile sites. Considering how significantly Google’s algorithm updates can […]
If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As you probably know, Google continues to dominate the search engine market, holding 86% of the worldwide search share (Statista 2021). With over 2 trillion Google searches every year, potential […]
From SEO to paid search and more, this challenging Search Engine Marketing Quiz will test your knowledge–and maybe even teach you something. Good luck and enjoy!
The holiday season is upon us and with it comes tons of shopping…and marketing! Can you guess these seasonal marketing and sales statistics? Take our holiday quiz and find out!
In today’s competitive business climate, a great digital marketing manager must be up to speed on many different aspects of their craft: analytics, creative, SEO, paid search, and the list goes on. This digital marketing quiz will help you identify areas you already know well and possibly a few you could brush up on. Take […]
To put it simply, your conversion funnel is critical to the success of your online marketing efforts. Without effective conversion funnel marketing pathways, you won’t be able to generate leads or land new customers efficiently. If your website isn’t bringing in leads at a reasonable pace, then rethinking your conversion funnels is a necessity. Here’s […]
Google has long offered numerous ways for companies to promote their products and services. However, many of the services were decentralized, making the process of keeping the organization’s information up to date cumbersome. Now, with Google My Business support, companies can access an all-in-one solution to assist with marketing efforts. If you aren’t familiar with […]
TorchLight, DC’s #1 recruiter, wants to match you with companies that hire talented professionals Advertising has moved primarily online, and jobs have followed. If you are a talented Digital Marketer or Strategist in the District of Columbia, Northern Virginia, Maryland or Baltimore areas, TorchLight wants to connect you to the companies that want to hire […]
As of April 2018, there were an estimated 330 million Twitter users worldwide, and around 400 million tweets are sent out each day. This means that there are a substantial number of opportunities to connect with a variety of individuals. In some cases, people rely on starting conversations as a means of facilitating a dialogue. […]
Videos are great for engagement, particularly on social media platforms like Facebook and Twitter, or the quintessential video posting site, YouTube. Many people assume that, if you want to produce quality content, you need to spend a small fortune on equipment. However, that simply isn’t the case. Whether you’re a professional in one of the […]