Digital marketing

TikTok marketing trends that go beyond the platform

Once considered a simple video-making app, TikTok is currently dominating the scene when it comes to trends — and marketers are putting it to good use.

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Posted in , Content Marketing, Digital marketing

Core Web Vitals

Here are three factors that Google uses to determine how your website (and in particular your mobile website) ranks in search results.

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Posted in , Content Marketing, Digital marketing

Using Google My Business to optimize your website traffic

Google My Business showcases your business on search engines. Learn how to set up a profile, promote reviews, analyze insights, and more!

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Posted in , Digital marketing

Think you know Search Engine Marketing? Test your skills with our quiz and find out!

From SEO to paid search and more, this challenging Search Engine Marketing Quiz will test your knowledge–and maybe even teach you something. Good luck and enjoy!

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Posted in , Digital marketing

Holiday Quiz: Do you know your seasonal marketing stats?

The holiday season is upon us and with it comes tons of shopping…and marketing!  Can you guess these seasonal marketing and sales statistics? Take our holiday quiz and find out!

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Posted in , Digital marketing

Digital Marketing Manager Quiz: How do you stack up?

In today’s competitive business climate, a great digital marketing manager must be up to speed on many different aspects of their craft:  analytics, creative, SEO, paid search, and the list goes on. This digital marketing quiz will help you identify areas you already know well and possibly a few you could brush up on. Take […]

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Posted in , Digital marketing

How to Rethink Your Website Conversion Funnels to Generate More Leads

To put it simply, your conversion funnel is critical to the success of your online marketing efforts. Without effective conversion funnel marketing pathways, you won’t be able to generate leads or land new customers efficiently. If your website isn’t bringing in leads at a reasonable pace, then rethinking your conversion funnels is a necessity. Here’s […]

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Posted in , Digital marketing

Why All Marketers Should Be Focusing on Google My Business in 2019

Google has long offered numerous ways for companies to promote their products and services. However, many of the services were decentralized, making the process of keeping the organization’s information up to date cumbersome. Now, with Google My Business support, companies can access an all-in-one solution to assist with marketing efforts. If you aren’t familiar with […]

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Posted in , Digital marketing, Hiring Managers

Three Ways to Use Twitter to Join the Conversation Around You… Instead of Starting It

As of April 2018, there were an estimated 330 million Twitter users worldwide, and around 400 million tweets are sent out each day. This means that there are a substantial number of opportunities to connect with a variety of individuals. In some cases, people rely on starting conversations as a means of facilitating a dialogue. […]

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Posted in , Digital marketing

How to Create Quality Video Content without a Budget

Videos are great for engagement, particularly on social media platforms like Facebook and Twitter, or the quintessential video posting site, YouTube. Many people assume that, if you want to produce quality content, you need to spend a small fortune on equipment. However, that simply isn’t the case. Whether you’re a professional in one of the […]

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Posted in , Digital marketing