Digital Marketing

Innovations in Market Research: AI, ethnography and online tools

We recently had a fascinating conversation with Joy Levin, a market research expert and consultant with over 30 years of experience in the field. Joy offered valuable insights about how artificial intelligence (AI) and other recent innovations are revolutionizing market research, along with important developments in key areas like ethnography in online tools. Read on […]

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Posted in , Digital Marketing

How to Write an Effective Creative Brief

Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.

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Posted in , Candidates, Digital Marketing, Hiring Managers, Professional Development

Best Email Marketing Practices

There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.

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Posted in , Digital Marketing

TikTok Marketing 101: Aesthetics

Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.

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Posted in , Digital Marketing

Holy Dupe: Duplicates on TikTok

The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.

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Posted in , Digital Marketing

Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC

TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.

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Posted in , Digital Marketing

How to Create Engaging Marketing Presentations With AI Tools

There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.

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Posted in , Digital Marketing

Maximizing Conversions: How to Set Up an Automated Email Nurture Stream

Automation is coming whether we want it or not, so why not make the most of it? Improve the performance of your email campaigns, and save time along the way, by improving your nurture stream.

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Posted in , Content Marketing, Digital Marketing

Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More

We hosted a Lunch and Learn with our experts to show a snapshot of current marketing trends from the cookie-less future and beyond.

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Posted in , Content Marketing, Digital Marketing

The Impact of AI on Marketing: Trends, Tools, and Opportunities

AI is rapidly changing the way industries operate. Here’s the latest on AI marketing tools and how you can leverage them in your job.

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Posted in , Digital Marketing