How to Write an Effective Creative Brief
Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.
Digital Marketing
Best Email Marketing Practices
There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.
TikTok Marketing 101: Aesthetics
Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.
Holy Dupe: Duplicates on TikTok
The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.
Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC
TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.
How to Create Engaging Marketing Presentations With AI Tools
There’s an AI tool for everything nowadays– including graphic design! Use Canva and ChatGPT to speed up the presentation design process, all the while making your points more succinct.
Maximizing Conversions: How to Set Up an Automated Email Nurture Stream
Automation is coming whether we want it or not, so why not make the most of it? Improve the performance of your email campaigns, and save time along the way, by improving your nurture stream.
Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More
We hosted a Lunch and Learn with our experts to show a snapshot of current marketing trends from the cookie-less future and beyond.
The Impact of AI on Marketing: Trends, Tools, and Opportunities
AI is rapidly changing the way industries operate. Here’s the latest on AI marketing tools and how you can leverage them in your job.
Lookalike Audiences: What They Are and How They Can Improve Marketing Campaign Results
Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. That’s where lookalike audiences come in!