The Impact of AI on Marketing: Trends, Tools, and Opportunities
AI is rapidly changing the way industries operate. Here’s the latest on AI marketing tools and how you can leverage them in your job.
Digital Marketing
Lookalike Audiences: What They Are and How They Can Improve Marketing Campaign Results
Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. That’s where lookalike audiences come in!
Funnel Marketing 101: What Is It? How Does It Work?
If your website isn’t bringing in leads at a reasonable pace, rethinking your conversion funnels is a necessity. Here’s how to begin.
Marketing Automation Jobs: 5 Must-have Skills to Succeed
More than ever, employers are looking for marketing automation experts to help drive results. Do you have what it takes?
TikTok Marketing Trends That Go Beyond the Platform
Once considered a simple video-making app, TikTok is currently dominating the scene when it comes to trends — and marketers are putting it to good use.
Core Web Vitals
Here are three factors that Google uses to determine how your website (and in particular your mobile website) ranks in search results.
Using Google My Business to optimize your website traffic
Google My Business showcases your business on search engines. Learn how to set up a profile, promote reviews, analyze insights, and more!
Think you know Search Engine Marketing? Test your skills with our quiz and find out!
Test your SEO skills– and maybe even learn something new– with our Search Engine Marketing quiz!
Holiday Quiz: Do you know your seasonal marketing stats?
Test your seasonal marketing knowledge this holiday season with our marketing and sales quiz!
Digital Marketing Manager Quiz: How do you stack up?
Identify your digital marketing strengths and weaknesses with our Digital Marketing Quiz!