Blog Archives

Do you need to hire a DC digital marketing contractor to join your team? Look no further—TorchLight can help!

As Washington’s leading marketing and communications search and staffing firm, TorchLight helps businesses in Montgomery, Baltimore and Prince Georges Counties find and hire top talent to fill specialized positions

Whether you’re hoping to drive website traffic or promote your company through electronic media, a digital marketing consultant can help you understand how to reach your goals. Let TorchLight connect you to one of the DC metro area’s leading digital marketing experts today.

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Posted in Contract Consultants, Digital marketing, Flexible Workplace, Hiring Managers, Marketing Communications Trends

The Perfect Email Subject Line Doesn’t Exist, But These Small Tweaks Can Increase Your Open Rate

There is no one way to craft an email subject line that will guarantee every recipient will open it. If there were, marketers would be out of a job. Open rates are critical because they are the first step in getting a click through. The subject line can make or break your open rate, so if you’re looking for ways to improve, try these subject line email marketing best practices.

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Posted in Digital marketing

Digital marketing and content marketing experts make an impact at DC’s leading businesses

TorchLight, one of the best search and staffing firms in Washington, D.C., connects companies in in Maryland, Northern Virginia and DC with highly skilled marketing and communications professionals

Filling digital and content marketing jobs that require specialized skills can be a challenge—that’s why hiring managers at Washington’s top companies turn to TorchLight.

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Posted in Candidates, Digital marketing, Hiring Managers, Hiring Trends, Marketing Communications Trends

Going Beyond the Blog: 5 Things You Should Do With Every Piece of Blog Content

Unless your company blog is as popular as Buzzfeed, you will have to do more than just post an article and wait for the visitors to roll in. Optimizing and promoting blog content is critical if you want to boost your website visits and generate more sales. If you are hiring for content marketing employment in Washington, make sure every candidate you talk to knows to do these five things with every piece of blog content.

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Posted in Digital marketing

Managing a Social Media Meltdown: The 4 Steps to Take During Crisis Mode

The major Equifax data breach that put over 140 million Americans’ personal data at risk was a major crisis. The credit reporting agency reported the breach on a Thursday. The next morning, the official @AskEquifax Twitter account published a tweet wishing everyone a “Happy Friday!” The public was quick to pile on, with responses that ranged from disappointment to sarcasm to wishes for the social media manager’s death.

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Posted in Digital marketing

What Metrics Should You Be Measuring When Evaluating Your Email Marketing Campaign?

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Posted in Digital marketing

Is your Company Searching to Fill Digital Marketing Jobs in DC, Alexandria, Arlington or Falls Church?

One of the Washington region’s leading marketing headhunters, TorchLight has a 97% success rate helping companies like yours find the best candidates for full-time, short-term and temp marketing, communications, PR and digital jobs.

We’re quickly approaching the end of 2017—could hiring a D.C. digital marketing expert help your company finish the year with a bang? Whether you’re looking for a professional to assist with social media, email marketing or enhance your SEO, TorchLight can connect you to a marketing superstar.

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Posted in Candidates, Digital marketing, Hiring Managers

Attention, D.C. Hiring Managers: Get Marketing Temp Help Fast!

Turn to the experienced recruiters at TorchLight to find excellent marketing, communications, PR and digital contractors in DC, Maryland and Northern VA

We feel your pain. You’re up against a major deadline. Or maybe you’re scrambling to cover for a staff absence—planned or unexpected. Or perhaps you need someone with a very specific skill set to join your team on a short-term basis to bring a project over the finish line. And you need to find that person fast.

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Posted in Candidates, Companies, Contract Consultants, Digital marketing, Hiring Managers

Where can I find listings of marketing jobs in D.C.?

Connect with TorchLight, the Washington region’s #1 marketing, communications and digital recruiting agency, to find that next career move

Every day, the team at TorchLight does what we do best: We help nonprofit and for-profit companies and trade associations in D.C, Northern Virginia and Maryland find, recruit and hire top marketing talent in full-time and temp positions. Could YOU be the person we’re looking for next?

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Posted in Candidates, Considering a Job Change, Digital marketing, Nonprofits

How to Craft the Perfect Content Strategy

According to the Content Marketing Institute, a majority of content marketers have no documented strategy.

Average content marketers in Washington, DC may have an idea and a direction, but they don’t take the time to develop and document a plan of action that will guide them towards their goal.

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Posted in Digital marketing

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