Digital marketing

Core Web Vitals

by Gaby Gramont

Since its inception, Google has continually updated its algorithm to create the best user search experience. Right now, the latest algorithm update is rolling out gradually, known as “Core Web Vitals.” The update is focused on how individual site pages perform with a particular focus on mobile sites. Considering how significantly Google’s algorithm updates can […]

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Posted in , Content Marketing, Digital marketing

Using Google My Business to optimize your website traffic

by Gaby Gramont

If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As you probably know, Google continues to dominate the search engine market, holding 86% of the worldwide search share (Statista 2021). With over 2 trillion Google searches every year, potential […]

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Posted in , Digital marketing

Digital Marketing Manager Quiz: How do you stack up?

by Julie Rutherford

In today’s competitive business climate, a great digital marketing manager must be up to speed on many different aspects of their craft:  analytics, creative, SEO, paid search, and the list goes on. This digital marketing quiz will help you identify areas you already know well and possibly a few you could brush up on. Take […]

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Posted in , Digital marketing

How to Rethink Your Website Conversion Funnels to Generate More Leads

by Gaby Gramont

To put it simply, your conversion funnel is critical to the success of your online marketing efforts. Without effective conversion funnel marketing pathways, you won’t be able to generate leads or land new customers efficiently. If your website isn’t bringing in leads at a reasonable pace, then rethinking your conversion funnels is a necessity. Here’s […]

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Posted in , Digital marketing

Why All Marketers Should Be Focusing on Google My Business in 2019

by Gaby Gramont

Google has long offered numerous ways for companies to promote their products and services. However, many of the services were decentralized, making the process of keeping the organization’s information up to date cumbersome. Now, with Google My Business support, companies can access an all-in-one solution to assist with marketing efforts. If you aren’t familiar with […]

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Posted in , Digital marketing, Hiring Managers

Calling all Digital Marketers! Digital Marketing Strategist jobs are open near you!

by Gaby Gramont

TorchLight, DC’s #1 recruiter, wants to match you with companies that hire talented professionals Advertising has moved primarily online, and jobs have followed. If you are a talented Digital Marketer or Strategist in the District of Columbia, Northern Virginia, Maryland or Baltimore areas, TorchLight wants to connect you to the companies that want to hire […]

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Posted in , Digital marketing

Three Ways to Use Twitter to Join the Conversation Around You… Instead of Starting It

by Gaby Gramont

As of April 2018, there were an estimated 330 million Twitter users worldwide, and around 400 million tweets are sent out each day. This means that there are a substantial number of opportunities to connect with a variety of individuals. In some cases, people rely on starting conversations as a means of facilitating a dialogue. […]

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Posted in , Digital marketing

How to Create Quality Video Content without a Budget

by Gaby Gramont

Videos are great for engagement, particularly on social media platforms like Facebook and Twitter, or the quintessential video posting site, YouTube. Many people assume that, if you want to produce quality content, you need to spend a small fortune on equipment. However, that simply isn’t the case. Whether you’re a professional in one of the […]

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Posted in , Digital marketing