Videos are great for engagement, particularly on social media platforms like Facebook and Twitter, or the quintessential video posting site, YouTube. Many people assume that, if you want to produce quality content, you need to spend a small fortune on equipment. However, that simply isn’t the case. Whether you’re a professional in one of the […]
Your team is one of your most valuable assets. After all, they have extensive knowledge about your industry and accomplish tasks that help propel the business forward. Showcasing your staff as thought leaders in their area can be incredibly beneficial for the company. It allows the organization to highlight the level of expertise within their […]
In early 2017, Apple introduced Clips to the world. The free app was designed to help iPhone and iPad users create fun, expressive videos right from their devices and share them quickly on social media. While video editing is nothing new, even on smartphones and tablets, Clips offers a unique feature called Live Titles, a […]
Social media is a powerful tool for businesses, allowing companies to directly connect with their customers and fans. After all, approximately 69 percent of all Americans use some form of social media—and it’s one reason why digital marketing and social media marketing experts are in high demand here in the Washington, D.C. area. A company’s […]
When used effectively, content marketing can draw potential customers in, establishing your business as a subject-matter expert and enticing them to view your other offerings. But, as with any other marketing tactics, company blogs have to provide readers with value. Otherwise, you aren’t going to convert them to paying customers. If your content isn’t producing […]
Content marketing is a powerful vehicle; it gives you a platform to not just advertise your products or services, but truly establish your brand in a way that connects with current and potential customers. While the larger focus of working in a DC communications job is generally providing your readers with value, you also need […]
If you want to engage with your customers over social media, then video is the way to do it. In April 2017, videos on Facebook reached 12.05 percent of the total page audience, clearly beating every other format. The success of other video platforms, like YouTube, also shows how powerful this medium can be. In […]
As you begin to delve into 2018, it’s a good time for your Washington, D.C. marketing team to think about your media mix. You likely know which channels are resonating with your customers and prospective customers, but it’s also important to consider the media you utilize on those channels. If you aren’t keeping up with […]
There is no one way to craft an email subject line that will guarantee every recipient will open it. If there were, marketers would be out of a job. Open rates are critical because they are the first step in getting a click through. The subject line can make or break your open rate, so […]
Unless your company blog is as popular as Buzzfeed, you will have to do more than just post an article and wait for the visitors to roll in. Optimizing and promoting blog content is critical if you want to boost your website visits and generate more sales. If you are hiring for content marketing employment […]