Content Marketing

Core Web Vitals

by Gaby Gramont

Since its inception, Google has continually updated its algorithm to create the best user search experience. Right now, the latest algorithm update is rolling out gradually, known as “Core Web Vitals.” The update is focused on how individual site pages perform with a particular focus on mobile sites. Considering how significantly Google’s algorithm updates can […]

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Posted in , Content Marketing, Digital marketing

Content Marketing in the COVID Era: 3 Crucial Strategies
By Julie Rutherford

by Julie Rutherford

Successful Content Marketing Takes Adopting a Daily Communications-focused Approach COVID-19 turned the  world upside down a year ago,  impacting businesses and individuals in profound ways. With work from home still in place, content is the medium to stay connected with current and potential clients, site visitors or your social followers. So how does this affect […]

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Posted in , Content Marketing

2020 marketing trends, building networks and more! This week’s must reads

by Julie Rutherford

Learn how to speak like a digital marketing analyst, predict future marketing trends, and strengthen the networks you have in place. All in this week’s must-read articles! SEM vs. SEO vs. PPC Defined: What’s the Difference? Source: Search Engine Journal This article breaks down the terms you keep hearing in digital marketing reports but probably […]

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Posted in , Content Marketing, Job Search Tips