Great content marketers understand that creating an effective content strategy takes time and resources. Here’s a simple framework from their playbook that you can use to craft the perfect content strategy to engage the right people in your market.
Google Analytics reports provide useful insight, but can feel intimidating at first glance. Here are three reports for you to familiarize yourself with as you start working in GA.
The sea of analytics information available can feel paralyzing. While focusing in on a single tool may seem like a time-saver, it actually hinders growth over time, because even comprehensive tools have limitations.
Consider downloading these 4 digital marketing apps to strengthen your social media posts and aesthetic.
Professional development is key to differentiating yourself from other candidates. TorchLight outlines learning opportunities in the second part of this series.
Today’s employers hiring digital marketing and analytics professionals are looking for much more than a casual user. How much do you know about these expert tools?
The TorchLight team answers questions about popular industry trends.
Digital marketing is now an essential marketing skill. Here are three key areas every marketing and communications professional needs to understand.