Copywriting

Paying a Freelance Writer: What you need to know

Freelance writers are talented and experienced, yet clients continue to undervalue their work. Learn what questions to never ask a freelancer and how to better respect their time.

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Posted in , Copywriting, Hiring Managers

The Guide to Creating a Series of Blog Posts

Content marketing is an incredibly popular way to connect with customers. According to one survey, nearly 86 percent of marketers use the approach, and 80 percent of all respondents stated that they could demonstrate, using metrics, that these activities have increased audience engagement. Blogging is an excellent platform for content marketing. Not only does the […]

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Posted in , Copywriting

How to Create a Conversion Funnel on Your Blog

While blogs originally began as mechanisms for people to express themselves, they have since become powerful tools for business. The content can attract potential buyers, and when presented well, even facilitates sales. Most content marketing jobs in DC put a significant amount of emphasis on the conversion funnel as it helps ensure each blog can […]

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Posted in , Copywriting

How Will Artificial Intelligence Impact Content Marketing in 2018?

Artificial intelligence in marketing is becoming a hot topic, thanks to the speed at which AI is growing and evolving. The technology has the ability to streamline processes, create more effective campaigns and even generate content, making it a boon for marketers looking to save time. If you are wondering how AI will impact content […]

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Posted in , Copywriting

3 Grammar Tools Every Content Specialist in Washington, DC Should Download This Week

As a content specialist, you have a tough job. Not only must you be a wellspring of engaging and exciting ideas to attract and keep an audience, you must also ensure your pieces are technically perfect and easy to read. When you spend hours looking at one piece of content, it can be difficult to […]

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Posted in , Copywriting

What’s Driving the SEO Bus?

TorchLight’s marketing and communications experts offer tips for today’s “smart SEO” Because of TorchLight’s position as one of the premier marketing and communications search and staffing firms serving the Washington, D.C., area, we’re frequently asked for our perspectives on various industry trends. Chief among the questions we’re often asked: Is the industry moving into a […]

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Posted in , Copywriting, Digital marketing

Your Copywriter is Not Dead

TorchLight, the Washington D.C. area’s leading marketing and communications search firm, sheds light on why writing skills still matter—and why your copywriter is your most powerful marketing weapon. Cursive writing is no longer being taught in many schools. Text messaging is replacing the phone call for quick communication. Electronic newsletters are more commonplace than paper […]

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Posted in , Copywriting, Digital marketing