Copywriting

The Guide to Creating a Series of Blog Posts

by Heidi Parsont

Content marketing is an incredibly popular way to connect with customers. According to one survey, nearly 86 percent of marketers use the approach, and 80 percent of all respondents stated that they could demonstrate, using metrics, that these activities have increased audience engagement. Blogging is an excellent platform for content marketing. Not only does the […]

Read More

Posted in , Copywriting

How to Create a Conversion Funnel on Your Blog

by Heidi Parsont

While blogs originally began as mechanisms for people to express themselves, they have since become powerful tools for business. The content can attract potential buyers, and when presented well, even facilitates sales. Most content marketing jobs in DC put a significant amount of emphasis on the conversion funnel as it helps ensure each blog can […]

Read More

Posted in , Copywriting

What’s Driving the SEO Bus?

by Heidi Parsont

TorchLight’s marketing and communications experts offer tips for today’s “smart SEO” Because of TorchLight’s position as one of the premier marketing and communications search and staffing firms serving the Washington, D.C., area, we’re frequently asked for our perspectives on various industry trends. Chief among the questions we’re often asked: Is the industry moving into a […]

Read More

Posted in , Copywriting, Digital marketing

Your Copywriter is Not Dead

by Heidi Parsont

TorchLight, the Washington D.C. area’s leading marketing and communications search firm, sheds light on why writing skills still matter—and why your copywriter is your most powerful marketing weapon. Cursive writing is no longer being taught in many schools. Text messaging is replacing the phone call for quick communication. Electronic newsletters are more commonplace than paper […]

Read More

Posted in , Copywriting, Digital marketing