The Guide to Creating a Series of Blog Posts

by Gaby Gramont

Creating a Blog Series | TorchLight

Content marketing is an incredibly popular way to connect with customers. According to one survey, nearly 86 percent of marketers use the approach, and 80 percent of all respondents stated that they could demonstrate, using metrics, that these activities have increased audience engagement.

Blogging is an excellent platform for content marketing.

Not only does the information reside on your website, but it’s also easy to convert into emails and social media posts, allowing the content to perform multiple roles.

Professionals in content marketing jobs in DC are often tasked with creating blogs. While standalone pieces can be effective, creating a series doesn’t just provide an opportunity to create great content, it also has a built-in mechanism to keep your audience reading. Plus, it can be great for SEO and establishing your site as a valuable resource on a particular subject.

If you are ready to create a series of blog posts to assist with your marketing goals, here’s how to get started.

Identify a Central Topic

A series of blog posts needs to be focused on a central idea. Ideally, you want to select a topic that can be covered in-depth, and that may be too complex for a single post to cover adequately.

Choose an idea that relates strongly to your business and also provides readers with value. In most cases, a blog post series should showcase your company as an authority on a subject that potential customers would be interested in without being entirely sales-oriented.

Break It Down

Once you have a central topic, you need to break it down into subsections. Start by outlining the major points that need to be covered and see which ones can standalone as a primary point of emphasis for a piece.

Make sure to list them in order based on a recognizable progression, much like the chapters in a book. Ultimately, a series of blog posts should create a cohesive whole if they are read in quick succession, so make sure each point flows naturally into the next.

You can also consider which keywords work for each section, as well as those that should be applied across the series. This can help you stay on target by defining which concepts are most important while also ensuring your posts have a positive impact on SEO.

Write the Drafts

While it may seem like each draft can be written as needed, creating them all in advance is a wiser approach. This makes it easier to review the entire series to make sure everything works well together. Additionally, if certain drafts are longer or shorter than the ideal length, you have time to determine whether they need to remain as is, be broken down into more posts, or combined with another point.

Finalize the Content

After all of the drafts have been reviewed (and adjusted, if necessary), the pieces can be edited and finalized. Typically, this involves everything from spelling and grammar checks to the addition of images to fact-checking.

Create a Publishing Plan

Once the blogs are approved, you can craft a strategic publishing plan. You need to determine when the posts should be released to the public as well as whether the content will be simultaneously used in marketing emails or on social media.

In many cases, you can schedule the publishing events in advance. That way, once they are set, you know everything is ready to go.

Follow the Schedule

At this point, you should have all of the content you need and a schedule for its release. Now, you just need to make sure each blog goes live at the right time and any additional activities, like email blasts or social media posts, go forward as planned.

By following the steps above, you can create a series of blog posts that can assist with establishing your company as a subject-matter expert. Additionally, you may experience increased engagement, particularly if your readers can’t wait to see what comes out in the next post.

If you are interested in learning more, the professionals at TorchLight Hire can help. Contact us to speak with one of our knowledgeable staff members today and see how our expertise can benefit you.

Posted in Copywriting