Marketing Leadership

Five Crucial Questions for CMOs

In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles. Beth: You know, when we think about traditional CMO, we think about the builder of the brand, the chief storyteller that I mentioned […]

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Posted in , Candidates, Hiring Managers, Marketing Leadership

TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape

Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled  “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.  

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Beth Wallace on How CMOs Can Market Themselves as Leaders

In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development