Blog

Breaking the Raise Drought: How to Secure Your Well-Deserved Salary Increase

For years, you’ve eagerly awaited the holiday season, not for office parties or happy hours, but for the hope of a raise and career progression. Yet, it’s become an annual ritual of receiving a ‘well done’ and the promise of promotion that never quite materializes. As your responsibilities have grown over the years, so has […]

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Posted in , Professional Development

The Importance of Industry Knowledge in Marketing Recruiting

To excel in today’s marketing landscape, staying current with industry trends and emerging technologies is not just an advantage for marketing – it’s an imperative for effective marketing recruitment.

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Posted in , Hiring Managers

Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace

In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles. Beth: You know, when we think about traditional CMO, we think about the builder of the brand, the chief storyteller that I mentioned […]

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Posted in , Candidates, Hiring Managers, Marketing Leadership

How to Write an Effective Creative Brief

Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.

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Posted in , Candidates, Digital Marketing, Hiring Managers, Professional Development

TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape

Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled  “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.  

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Beth Wallace on How CMOs Can Market Themselves as Leaders

In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.

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Posted in , Hiring Managers, Job Search Tips, Marketing Leadership, Professional Development

Best Email Marketing Practices

There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.

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Posted in , Digital Marketing

TikTok Marketing 101: Aesthetics

Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.

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Posted in , Digital Marketing

Holy Dupe: Duplicates on TikTok

The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.

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Posted in , Digital Marketing

Navigating TikTok’s Marketing Landscape: Insights for Brands on Virality, Aesthetics, and Dupes with UGC

TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.

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Posted in , Digital Marketing