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Bridging the Communication Gap: Managing Boomers and Gen Z in Marketing Teams (Multigenerational Workforce, Part 1)

Navigating communication between generations can feel like a constant tug-of-war. 🤹‍♂️ Boomers prefer structured, remote setups. Gen Z craves flexible, in-office dynamics. Striking the right balance isn’t just nice to have — it’s crucial for team cohesion and productivity. Without it, you risk a fragmented team and misaligned goals. 🎯 🎯 Utilize Diverse Communication Channels […]

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Bridging Generations: Using Mentorship to Maximize Team Strengths (Multigenerational Workforce, Part 2)

Managing a multigenerational team? It’s tricky — no doubt. (Spoiler alert: It’s not just about juggling preferences.) Boomers thrive on in-person collaboration. Gen Z craves digital flexibility. But instead of seeing this as a hurdle, think of it as your team’s *superpower.* With the right approach, you can turn these differences into a major advantage. […]

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Tailoring Your Management Approach to Lead a Multigenerational Marketing Team (Multigenerational Workforce, Part 3)

Ever tried balancing a team of Boomers and Gen Zers? It’s like mixing oil and water — except it *can* work, if you know how. Let’s be real: different generations want different things. Ignore those differences, and you’ll end up frustrating half your team (and losing the other half). So how do you keep everyone […]

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Results Over Hours: Effective Tactics for Managing Boomers and Gen Z (Multigenerational Workforce, Part 4)

Managing a multigenerational team isn’t easy, but it’s absolutely achievable. Boomers want structure and autonomy. Gen Z? They’re all about flexibility, growth, and making an impact. A one-size-fits-all approach won’t cut it. But what does work is focusing on what truly matters: Results over hours worked. 🎯🎯🎯 Set Clear KPIs and Deadlines Forget micromanaging. Create […]

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Investing in Technology and Training to Bridge Generational Gaps (Multigenerational Workforce, Part 5)

Managing multi-generational teams can be tricky.  Boomers prefer remote work, while Gen Z thrives in collaborative office environments.  But what if these differences could be leveraged as complementary strengths?  🔥 🔥 🔥 ▶️ Ensure All Team Members Have Access to Necessary Tools ◀️ Equip your team with standardized technology that meets everyone’s needs. Provide resources […]

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Creating Harmony Across Generations: Building a Unified Marketing Team (Multigenerational Workforce, Part 6)

Managing a multi-generational team? It’s like juggling fire. But here’s the good news: Get it right, and the results are *magic*.   Boomers’ experience + Gen Z’s fresh ideas? That’s a recipe for deeper, more creative marketing that connects with a broader audience. But it takes strategy. Here’s how to build a unified team that *thrives* […]

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Create a Sticky Culture (Low Turnover Marketing Team, Part 1)

Your “dream team” is eyeing the exits? Never fear! Your corporate culture is here! (Insert hollow laugh.) Welcome to Part 1 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond),” where we’ll begin by facing what might be a squirmingly uncomfortable truth: Your culture could be the problem, not […]

Prevent Burnout, Promote Retention (Low Turnover Marketing Team, Part 2)

Terrified that your marketing team’s workload will lead to burnout? Cool things down with these three fire-prevention tactics, in Part 2 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” (At TorchLight, we’ve seen marketing teams transform their productivity and morale with strategies like these to avoid team burnout.) […]

Offer Growth Opportunities (Low Turnover Marketing Team, Part 3)

“Professional growth plans for marketers? But what if they outgrow US?!” It’s a risk worth taking. Here’s why: Replacing a highly-trained employee can exceed 200% of their annual salary. (No, we didn’t insert an extra zero.) Here’s Part 3 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” Sure, […]

Ensure Work-Life Balance (Low Turnover Marketing Team, Part 4)

Budgets? 👎🏻 Demand? 🔝 The future? [Insert rueful chuckle.] Well, you can’t spell “uncertain” without “AI.” Your team? Running on fumes. (And, quite possibly, fuming.) We hear you. Our advice? Take a breath, and keep reading Part 4 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” Because work-life […]