For years, you’ve eagerly awaited the holiday season, not for office parties or happy hours, but for the hope of a raise and career progression. Yet, it’s become an annual ritual of receiving a ‘well done’ and the promise of promotion that never quite materializes. As your responsibilities have grown over the years, so has […]
To excel in today’s marketing landscape, staying current with industry trends and emerging technologies is not just an advantage for marketing – it’s an imperative for effective marketing recruitment.
In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles. Beth: You know, when we think about traditional CMO, we think about the builder of the brand, the chief storyteller that I mentioned […]
Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.
Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.
In this second video clip from TorchLight’s webinar “The Changing Role of CMOs: the future of marketing leadership, teams and strategy,” TorchLight Marketing President Beth Wallace shares her thoughts on how successful CMOs market themselves to leadership – and deliver.
There is no one way to craft an email subject line that will guarantee every recipient will open it, but there are small changes to implement to increase open rates.
Take a dive into the world of digital “aesthetics,” by exploring different moods, feelings, and subcultures in TikTok marketing.
The “dupe” trend on TikTok is not just about finding cheaper alternatives. It’s also about accessibility and inclusivity.
TikTok, a powerhouse for modern marketing, has redefined the digital landscape with its unrivaled ability to shape trends and amplify the reach of influencers through its innovative For You Page (FYP) and powerful algorithm.