5 reasons you should hire a marketing contractor

by Gaby Gramont

Despite the economic outlook, expectations for marketing and business success remain high. To maintain budgets, stay flexible AND get the job done, more organizations are turning to short-term marketing, communications, and PR contractors.

Here are five reasons to hire a marketing contractor:

1. You don’t have budget to hire more full-time positions

Gone are the days of adding new positions in the blink of an eye. In these uncertain times, companies are much more careful about budgets and bottom lines. A marketing, communications or creative contractor is a great way to add more people without breaking the budget. And, because it’s a short-term relationship, you’ll maintain flexibility over how long the contractor stays on board.

2. You need more staff power

Regardless of budgets, marketing leaders are still expected to hit their goals. Whether you’re scrambling to finish an important project or simply have more work than people to do it, a short-term marketing contractor is a cost-effective and flexible solution. (And, don’t underestimate the positive impact on employee morale when you recognize the need for more hands on deck and deliver!)

2. You are covering for a staff absence (maternity or family leave, sabbatical, etc.)

Life is life, and that means that key employees will sometimes be out of pocket for weeks, or even months, at a time. Don’t lose valuable time; an experienced professional can jump in to help fill the gaps.

4. You need someone with a very specialized skill – but not enough to justify a full-time position

In today’s digital world, marketing requires many different skill sets. Tap into the special expertise of marketing pros by bringing digital marketing, marketing automation, content marketing contractors onto your team. Take advantage of their knowledge for the short term, and watch your company thrive for the long term.

5. You’ve want to “try before you buy”

Adding new positions is time-intensive and costly – and often requires selling it to upper management first. A marketing contractor, however, is a low-cost, flexible alternative, allowing you to “test” a new position before making the commitment.

So, if you’re ready to join the countless other nonprofits, for-profits, start-ups and trade associations relying on contractors, we’re here to help you find the right person for the job.

Good news: We have top marketing talent ready to interview now. Check out these currently available contractors (and full-time staff) and get in touch if you’d like to talk more about how we can help.

Looking for experienced marketing recruiters to meet your search, staffing and job search needs? We’re here to help!

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Posted in Hiring ManagersHiring Trends