How Will Artificial Intelligence Impact Content Marketing in 2018?

by Gaby Gramont

Artificial intelligence in marketing is becoming a hot topic, thanks to the speed at which AI is growing and evolving. The technology has the ability to streamline processes, create more effective campaigns and even generate content, making it a boon for marketers looking to save time.

If you are wondering how AI will impact content marketing in 2018, here’s what you need to know.

Automated Content Generation

One of the biggest developments in the AI and marketing space is the ability to have the technology automatically generate new content. These advanced algorithms can pull pieces of information together with relative ease, and even create posts with natural-looking sentence structure.

In reality, the concept isn’t entirely new, as media and news organizations have used similar tools for years. However, it is just now starting to take hold in the content marketing space, making it an interesting development that is worth monitoring or trying for yourself.

Customizable Feeds

Not every customer is interested in the same kinds of content, so AI technologies have been developed that allow users to pick and choose the topics that interest them. This allows an algorithm to create a customized feed based on their interests, ensuring they see more of what they enjoy and less of what they don’t.

In some ways, this process benefits content marketers, as users who are interested in what they have to say will have an increased likelihood of seeing the content. However, it makes organic reach more challenging, lessening the chance that someone who isn’t already a customer or expressed an interest in your form of content, will be exposed to your message.

Predictive Intelligence

Predictive AI technology has the ability to increase the efficiency of your content marketing efforts by anticipating what will or won’t be successful at any given point. It relies on past and current real-time data to identify patterns of behavior, allowing the AI to make recommendations about how to act in the future.

This technology is particularly useful for sales-oriented activities, as it allows marketers to determine what content should be delivered to a prospective or prior customer with greater ease. This can increase the odds of the person being converted to a customer while also lowering the time and effort associated with acquisition.

Ultimately, AI holds a significant amount of potential in the content marketing space, allowing professionals working in the field to craft content with greater ease (or even automatically), select the proper approach for customer-acquisition activities, time content delivery and reach the users who have expressed an interest in what they have to say.

In reality, the potential of AI is only just beginning to be realized, so new developments are almost always on the horizon. If you are interested in learning more about artificial intelligence in marketing, the professionals at TorchLight Hire have the expertise you need to succeed. Contact us to speak with one of our knowledgeable staff members today and see how our services can benefit you.

Posted in Copywriting