How Will Artificial Intelligence Impact Content Marketing?

by Susan Mullin

screenshot of code software writing out artificial inteligence operations

Artificial intelligence in marketing is becoming a hot topic, thanks to the speed at which AI is growing and evolving. The technology has the ability to streamline processes, create more effective campaigns and even generate content. It is a boon for marketers looking to save time.

If you are wondering how AI will impact content marketing in the coming years, here’s what you need to know.

Automated Content Generation

One of the biggest developments in the artificial intelligence/marketing space is the ability of technology to automatically generate new content. These advanced algorithms can pull pieces of information together with relative ease, and even create posts with natural-looking sentence structure.

In reality, the concept isn’t entirely new, as media and news organizations have used similar tools for years. However, it is just now starting to take hold in the content marketing space. It’s an interesting development that is worth monitoring or trying for yourself.

Customizable Feeds

The same kinds of content don’t interest every customer. Hence, artificial intelligence technologies allow users to pick and choose the topics that interest them. This allows an algorithm to create a customized feed based on their interests. It ensures they see more of what they enjoy and less of what they don’t.

In some ways, this process benefits content marketers. Users who are interested in what they have to say are more likely to see the content. However, it makes organic reach more challenging. It lessens the chance that someone, who isn’t already interested or a customer, will be exposed to your message.

Predictive Intelligence

Predictive artificial intelligence technology has the ability to increase the efficiency of your content marketing efforts. It anticipates what will or won’t be successful at any given point. It relies on past and current real-time data to identify patterns of behavior. Such data allows the AI to make recommendations about how to act in the future.

This technology is particularly useful for sales-oriented activities. It allows marketers to determine what content should be delivered to a prospective or prior customer with greater ease. This can increase the odds of the person being converted to a customer, while also lowering the time and effort associated with an acquisition.

Ultimately, AI holds a significant amount of potential in the content marketing space. Artificial intelligence allows professionals working in the field to craft content with greater ease. Professionals can select the proper approach for customer-acquisition activities, time content delivery, and reach the users who have expressed an interest in what they have to say.

In reality, the potential of artificial intelligence is only just beginning. New developments are almost always on the horizon.

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Posted in , Digital Marketing