The cost of a bad hire is rarely just the salary. While estimates vary, most organizations underestimate the true financial and operational impact of a misaligned hire — especially in senior marketing and communications roles. Here’s what that cost really includes: Direct costs For a $150,000 role, those direct costs alone can exceed $200,000. Hidden […]
Most hiring challenges in 2026 aren’t about talent availability. They’re about execution. We’re seeing well-intentioned teams struggle to hire not because they can’t find candidates — but because the hiring process itself creates friction. Here’s where things most often break down. 1. Roles aren’t clearly defined upfrontMany searches launch before teams fully align on what […]
AI is no longer a future-facing experiment in marketing organizations — it’s operational infrastructure. In a recent conversation with a former Chief Marketing Officer at a growth-stage, enterprise-focused organization, we explored what AI adoption actually looks like inside a modern marketing function. What emerged isn’t a story about chasing shiny tools — it is about […]