At TorchLight, we build homes for your brand to live and your marketing team to thrive. We see creating a successful marketing strategy and assembling a high-performing team just like renovating a house. Our processes don’t begin with knocking down walls or adding new rooms without first evaluating the foundation. The same principles apply when […]
Mergers can be both exciting and nerve-wracking. When TorchLight Hire, a leading marketing staffing and recruiting agency, joined forces with Big Lens (now TorchLight Marketing), a media planning and marketing agency, we knew we had an opportunity to create something special—but also a challenge ahead. Two companies. Two cultures. Two different specialties. How would this […]
Navigating communication between generations can feel like a constant tug-of-war. Boomers prefer structured, remote setups. Gen Z craves flexible, in-office dynamics. Striking the right balance isn’t just nice to have — it’s crucial for team cohesion and productivity. Without it, you risk a fragmented team and misaligned goals. Utilize Diverse Communication Channels Blending communication mediums […]
Managing a multigenerational team? It’s tricky — no doubt. (Spoiler alert: It’s not just about juggling preferences.) Boomers thrive on in-person collaboration. Gen Z craves digital flexibility. But instead of seeing this as a hurdle, think of it as your team’s *superpower.* With the right approach, you can turn these differences into a major advantage. […]
Ever tried balancing a team of Boomers and Gen Zers? It’s like mixing oil and water — except it *can* work, if you know how. Let’s be real: different generations want different things. Ignore those differences, and you’ll end up frustrating half your team (and losing the other half). So how do you keep everyone […]
Managing a multigenerational team isn’t easy, but it’s achievable. Boomers want structure and autonomy. Gen Z? They’re all about flexibility, growth, and making an impact. A one-size-fits-all approach won’t cut it. But what does work is focusing on what truly matters: Results over hours worked. Set Clear KPIs and Deadlines Forget micromanaging. Create a results-driven […]
Managing multi-generational teams can be tricky. Boomers prefer remote work, while Gen Z thrives in collaborative office environments. But what if these differences could be leveraged as complementary strengths? Ensure All Team Members Have Access to Necessary Tools Equip your team with standardized technology that meets everyone’s needs. Provide resources and training to make sure […]
Managing a multi-generational team? It’s like juggling fire. But here’s the good news: Get it right, and the results are *magic*. Boomers’ experience + Gen Z’s fresh ideas? That’s a recipe for deeper, more creative marketing that connects with a broader audience. But it takes strategy. Here’s how to build a unified team that *thrives* […]
Your “dream team” is eyeing the exits? Never fear! Your corporate culture is here! (Insert hollow laugh.) Welcome to Part 1 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond),” where we’ll begin by facing what might be a squirmingly uncomfortable truth: Your culture could be the problem, not […]
Terrified that your marketing team’s workload will lead to burnout? Cool things down with these three fire-prevention tactics, in Part 2 of our series on “How to Build a Low-Turnover Marketing Team in 2025 (and Beyond).” (At TorchLight, we’ve seen marketing teams transform their productivity and morale with strategies like these to avoid team burnout.) […]