Most hiring challenges in 2026 aren’t about talent availability. They’re about execution. We’re seeing well-intentioned teams struggle to hire not because they can’t find candidates — but because the hiring process itself creates friction. Here’s where things most often break down. 1. Roles aren’t clearly defined upfrontMany searches launch before teams fully align on what […]
AI is no longer a future-facing experiment in marketing organizations — it’s operational infrastructure. In a recent conversation with a former Chief Marketing Officer at a growth-stage, enterprise-focused organization, we explored what AI adoption actually looks like inside a modern marketing function. What emerged isn’t a story about chasing shiny tools — it is about […]
Everywhere you look, someone’s screaming about how AI is going to “replace your entire marketing team.” Calm. Down. (Inbound hate mail coming in 3…2…1). I get it. Our profession is used to being underestimated. When budgets get tight, we’re first on the chopping block. When shiny new tech shows up, we’re suddenly “replaceable.” And now? […]
At TorchLight, we build homes for your brand to live and your marketing team to thrive. We see creating a successful marketing strategy and assembling a high-performing team just like renovating a house. Our processes don’t begin with knocking down walls or adding new rooms without first evaluating the foundation. The same principles apply when […]
Mergers can be both exciting and nerve-wracking. When TorchLight Hire, a leading marketing staffing and recruiting agency, joined forces with Big Lens (now TorchLight Marketing), a media planning and marketing agency, we knew we had an opportunity to create something special—but also a challenge ahead. Two companies. Two cultures. Two different specialties. How would this […]
Navigating communication between generations can feel like a constant tug-of-war. Boomers prefer structured, remote setups. Gen Z craves flexible, in-office dynamics. Striking the right balance isn’t just nice to have — it’s crucial for team cohesion and productivity. Without it, you risk a fragmented team and misaligned goals. Utilize Diverse Communication Channels Blending communication mediums […]
Managing a multigenerational team? It’s tricky — no doubt. (Spoiler alert: It’s not just about juggling preferences.) Boomers thrive on in-person collaboration. Gen Z craves digital flexibility. But instead of seeing this as a hurdle, think of it as your team’s *superpower.* With the right approach, you can turn these differences into a major advantage. […]
Ever tried balancing a team of Boomers and Gen Zers? It’s like mixing oil and water — except it *can* work, if you know how. Let’s be real: different generations want different things. Ignore those differences, and you’ll end up frustrating half your team (and losing the other half). So how do you keep everyone […]
Managing a multigenerational team isn’t easy, but it’s achievable. Boomers want structure and autonomy. Gen Z? They’re all about flexibility, growth, and making an impact. A one-size-fits-all approach won’t cut it. But what does work is focusing on what truly matters: Results over hours worked. Set Clear KPIs and Deadlines Forget micromanaging. Create a results-driven […]
Managing multi-generational teams can be tricky. Boomers prefer remote work, while Gen Z thrives in collaborative office environments. But what if these differences could be leveraged as complementary strengths? Ensure All Team Members Have Access to Necessary Tools Equip your team with standardized technology that meets everyone’s needs. Provide resources and training to make sure […]