Holiday Quiz: Do you know your seasonal marketing stats?

by Julie Rutherford

The holiday season is upon us and with it comes tons of shopping…and marketing!  Can you guess these seasonal marketing and sales statistics?

Take our holiday quiz and find out!

holiday quiz

Results

#1. Focusing on retail specifically, ___ of marketers say their company starts prepping up for the holiday season in Q2

#2. The average shopper purchased ___ gifts in 2018

#3. 8.8 billion data points were collected during Black Friday last year in the form of email signups and a host of other lead-generation tactics, roughly __ billion emails were sent

#4. Which week in November has the highest YoY retail click growth on Bing?

#5. Email was responsible for __ percent of sales during the 2018 Thanksgiving holiday period.

#6. In most retail sectors, over __ percent of annual spending takes place during the holiday season.

#7. By the end of Cyber Monday, U.S. consumers spent a record $ __billion online, according to Adobe Analytics.

#8. Adobe Analytics also reported that _____% of e-commerce site visits came from a paid search ad for Cyber Monday traffic

#9. This Cyber Monday SMS and push notifications saw a much bigger increase in volume, with 42 million SMS and push notifications deployed, up ____ from 2018.

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Posted in Digital marketing