Holiday Quiz: Do you know your seasonal marketing stats?

#1. Focusing on retail specifically, ___ of marketers say their company starts prepping up for the holiday season in Q2

15%

22%

28%

34%

#2. The average shopper purchased ___ gifts in 2018

3

9

16

20

#3. 8.8 billion data points were collected during Black Friday last year in the form of email signups and a host of other lead-generation tactics, roughly __ billion emails were sent

1.5

3

4

4.5

#4. Which week in November has the highest YoY retail click growth on Bing?

November 5

November 12

November 19

November 26

#5. Email was responsible for __ percent of sales during the 2018 Thanksgiving holiday period.

17

24

36

41

#6. In most retail sectors, over __ percent of annual spending takes place during the holiday season.

20

30

40

50

#7. By the end of Cyber Monday, U.S. consumers spent a record $ __billion online, according to Adobe Analytics.

3.7

4.9

5.8

9.4

#8. Adobe Analytics also reported that _____% of e-commerce site visits came from a paid search ad for Cyber Monday traffic

24.1%

30.5%

41.7%

53.9%

#9. This Cyber Monday SMS and push notifications saw a much bigger increase in volume, with 42 million SMS and push notifications deployed, up ____ from 2018.

54%

78%

95%

134%

Holiday Quiz: Do you know your seasonal marketing stats?

Take our holiday quiz and find out!

Results

#1. Focusing on retail specifically, ___ of marketers say their company starts prepping up for the holiday season in Q2

#2. The average shopper purchased ___ gifts in 2018

#3. 8.8 billion data points were collected during Black Friday last year in the form of email signups and a host of other lead-generation tactics, roughly __ billion emails were sent

#4. Which week in November has the highest YoY retail click growth on Bing?

#5. Email was responsible for __ percent of sales during the 2018 Thanksgiving holiday period.

#6. In most retail sectors, over __ percent of annual spending takes place during the holiday season.

#7. By the end of Cyber Monday, U.S. consumers spent a record $ __billion online, according to Adobe Analytics.

#8. Adobe Analytics also reported that _____% of e-commerce site visits came from a paid search ad for Cyber Monday traffic

#9. This Cyber Monday SMS and push notifications saw a much bigger increase in volume, with 42 million SMS and push notifications deployed, up ____ from 2018.