Smart DC Marketing Professionals Know It Pays to Keep Learning

by Gaby Gramont

TorchLight Hire’s “Pulse of the Industry” Survey of DC marketing pros shows that professional development is key

Whether you’re a currently employed DC marketing professional or a candidate seeking a DC marketing and communications job, there is one universal truth: In the age of smartphones, laptops, tablets and more, it is easy to find ourselves inundated with things to do, emails to remember, phone calls to make and the list goes on.

In the same breath, these devices and all of the technology that comes along with them have become the foundation of all that we do, both personally and professionally. This is especially true in the field of marketing and communications, where technology has truly transformed the way organizations communicate and market to their customers and constituents.

It’s not surprising then that a recent survey conducted by TorchLight, one of the premier staffing and recruiting firms serving marketing & communications professionals in the Washington, DC area, showed overwhelmingly that employees feel professional development is most important for their career. With technology changing every day, it is simply not ok to just “keep up.”

So …how does one find the time to fit in professional development opportunities? Ironically, the good news is that some great professional development tools exist right at our fingertips on the devices we never leave home without. For example, Mashable printed a list of some of the easiest ways marketing & communications professionals can stay on top of changes in marketing, including:

Twitter – Follow topics that make sense for your industry using Twellow or WeFollow

Blogs – Find blogs that cover the topics that influence your discipline – check out this list of top-ranked blog sites.

Webinars – You say you don’t have time to attend a conference or trade show in-person? Webinars are free and can be done on your own time from the comfort of home. Many companies offer them throughout the year, and events and conferences usually also broadcast their sessions via webinar.

E-Learning – There are countless sites that offer tutorials on any subject you can imagine. One example is, which provides a variety of online tutorials on a range of marketing-related topics.

In addition to keeping you relevant in your current role, professional development is also a great way to prepare for new opportunities, especially if you are looking to step into a different niche or industry. TorchLight is always looking for strong marketing and communications professionals to place in new marketing and communications roles. Please click here to find more information about our current opportunities.


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Posted in CandidatesProfessional Development