How to Get Your Team on Board With Video Content

by Susan Mullin

Using Video Content in Marketing | TorchLight Hire

If you want to engage with your customers over social media, then video content is the way to do it. In April 2017, videos on Facebook reached 12.05 percent of the total page audience, clearly beating every other format.

The success of other video platforms, like YouTube, also shows how powerful this medium can be. In fact, YouTube claims over one billion users, representing about a third of the entire internet-using population.

With numbers like that, it’s clear that video is king. You need to get your team on board with video content. If you aren’t sure how, here are some tips to get you started.

Have someone take the lead

Regardless of whether you have staff working formally in content marketing jobs, someone needs to take ownership of the objective. A team leader needs to get everyone engaged with the idea of creating video content. Whether this is a manager or employee isn’t as relevant, as long as they are respected by the team.

Additionally, this doesn’t mean that the entirety of the project needs to fall on one person’s shoulders. It’s just that someone needs to coordinate the effort.

Invest in the right video content tools

Even if your team is excited about creating videos, that feeling can quickly fade. It’s hard to consistently produce content without the right tools or equipment. Sure, a decent-quality video can be created using a smartphone. More sophisticated camera and audio equipment, however, makes the job easier.

Plus, it’s wise to procure some robust editing software, even if it is the free version of larger programs. By ensuring your team has the tools to get the work done, you make their jobs easier. That goes a long way in garnering their support.

Provide video content training

If your team hasn’t produced videos before, they likely have a lot of questions. What techniques should they use? How does the equipment work? By providing training, you give them a forum to learn the ins and outs of basic production. This alleviates some of their stress regarding the equipment, software, and even tasks like framing a shot.

The training doesn’t have to be extensive to be effective. So long as everyone feels confident in their ability to take on the project afterwards, it’s enough.

Don’t force “on camera” time

To put it simply, not everyone is comfortable being on camera or video content. Forcing employees to speak in the clips might lead some to have reservations. That can harm overall morale. Instead, start by requesting volunteers. Do some screen tests after that to identify which members of your team are best suited for the role.

This approach ensures everyone is secure in their contributions and can lead to a higher quality end result.

Looking for experienced marketing recruiters to meet your search, staffing and job search needs? We’re here to help!

  • Contact us about your marketing search & staffing needs
  • Search marketing, communications, and creative jobs
TorchLight flame logo

Posted in , Digital Marketing