How can you get your team on board with video content?

by Gaby Gramont

Using Video Content in Marketing | TorchLight Hire

If you want to engage with your customers over social media, then video is the way to do it. In April 2017, videos on Facebook reached 12.05 percent of the total page audience, clearly beating every other format.

The success of other video platforms, like YouTube, also shows how powerful this medium can be. In fact, YouTube claims over one billion users, representing about a third of the entire internet-using population.

With numbers like that, it’s clear that video is king, and that means you need to get your team on board with video content. If you aren’t sure how, here are some tips to get you started.

Have Someone Take the Lead

Regardless of whether you have staff working formally in content marketing jobs or not, to get everyone engaged with the idea of creating video content, someone needs to take ownership of the objective. Whether this is a manager or employee isn’t as relevant, as long as they are respected by the team.

Additionally, this doesn’t mean that the entirety of the project needs to fall on one person’s shoulders, just that someone needs to coordinate the effort.

Invest in the Right Tools

Even if your team is excited about creating videos, that feeling can quickly fade if they don’t have the tools and equipment they need to be successful. Sure, a decent quality video can be created using a smartphone, but having a more sophisticated camera and audio equipment does make the job easier.

Plus, it’s wise to procure some robust editing software, even if it is the free version of larger programs. By ensuring your team has the tools to get the work done, you make their jobs easier, and that can go a long way in garnering their support.

Provide Training

If your team hasn’t produced videos before, they likely have a lot of questions regarding the techniques required to do so successfully. By providing training, you give them a forum to learn the ins and outs of basic production, alleviating some of their stress regarding the operation of the equipment, use of the software, or even tasks like framing a shot.

The training doesn’t have to be extensive to be effective as long as everyone feels confident in their ability to begin taking on the project once they are done.

Don’t Force “On Camera” Time

To put it simply, not everyone is comfortable being on camera. Forcing employees to speak in the clips might lead some to have reservations about the project, and that can harm overall morale. Instead, begin by requesting volunteers, and do some screen tests after that to identify which members of your team are best suited for the role.

This approach ensures everyone is secure in their contributions and can lead to a higher quality end result.

If you are looking for more information about creating videos or have content marketing jobs to fill, the professionals at TorchLight Hire have the knowledge you need to feel confident moving forward. Contact us to speak with one of our skilled staff members today and see how our services can benefit you.

Posted in Digital marketing