MARKETING TRENDS

Person on laptop looking at Google Analytics information to check marketing trends

Today’s marketing world covers so many disciplines and channels that it can be hard to keep up with it all.

From the Google Analytics reports to video content best practices and many others, read on for guidance from our experts.

> Funnel Marketing 101: What Is It? How Does It Work?

If your website isn’t bringing in leads at a reasonable pace, rethinking your conversion funnels is a necessity. Here’s how to begin.

> Marketing Automation Jobs: 5 Must-have Skills to Succeed

More than ever, employers are looking for marketing automation experts to help drive results. Do you have what it takes?

Once considered a simple video-making app, TikTok is currently dominating the scene when it comes to trends — and marketers are putting it to good use.

> Core Web Vitals

Google’s latest algorithm update is monitoring your mobile and desktop’s user-friendliness. How does your site stack up? Get familiar with the metrics and how they are gauging your website.

> Using Google My Business to optimize your website traffic

Google rules the results engine game – and your business.

> Search Engine Marketing quiz

Think you know it all about SEM best practices? Take this quiz and see how you stack up!

> How to Create Quality Video Content without a Budget

Creating videos doesn’t have to be expensive or overly complicated. Here are three points to focus on to create quality video content without unnecessary expenses!

> The Perfect Email Subject Line Doesn’t Exist, But These Small Tweaks Can Increase Your Open Rate

Create a catchy email subject line and increase your open rate! Use these tips to craft the best email subject line for your campaign.

> 3 Reports Every Digital Content Specialist Should be Checking in Google Analytics

Google Analytics has such an overwhelming amount of information that it can be hard to find where to start. Remember that less IS more in certain cases, and focusing on the right reports is better than trying to cover every single report. Here are the three things you should be checking.