Marketing trends

Person on laptop looking at Google Analytics information to check marketing trends

Today’s marketing world covers so many disciplines and channels that it can be hard to keep up with it all.

From the Google Analytics reports to video content best practices and many others, read on for guidance from our experts.

> Core Web Vitals

Google’s latest algorithm update is monitoring your mobile and desktop’s user-friendliness. How does your site stack up? Get familiar with the metrics and how they are gauging your website.

> Using Google My Business to optimize your website traffic

Google rules the results engine game – and your business.

> Search Engine Marketing quiz

Think you know it all about SEM best practices? Take this quiz and see how you stack up!

> How to Rethink Your Website Conversion Funnels to Generate More Leads

The results of your online marketing efforts depend largely on your website conversion funnels. Learn how to optimize your funnel and generate the most amount of leads!

> How to Create Quality Video Content without a Budget

Creating videos doesn’t have to be expensive or overly complicated. Here are three points to focus on to create quality video content without unnecessary expenses!

> The Perfect Email Subject Line Doesn’t Exist, But These Small Tweaks Can Increase Your Open Rate

Create a catchy email subject line and increase your open rate! Use these tips to craft the best email subject line for your campaign.

> 3 Reports Every Digital Content Specialist Should be Checking in Google Analytics

Google Analytics has such an overwhelming amount of information that it can be hard to find where to start. Remember that less IS more in certain cases, and focusing on the right reports is better than trying to cover every single report. Here are the three things you should be checking.

> Using Google My Business to optimize your website traffic

Learn how to use Google My Business to boost your site’s traffic and reach more users. Read more