Blog

Future-Proof Your Marketing Team (Low Turnover Marketing Team, Part 5)

You can help your marketing team use AI to change their jobs. Should you?  Do marketers ever stare at (and through) their screens?  (But do keep staring at yours until the end of “How to Build a Low Turnover Marketing Team in 2025 (and Beyond),” Part 5.)   Okay, fine: “TRANSFORM their jobs” is closer.  How? […]

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Posted in , Build a Low-turnover Marketing Team in 2025

Innovations in Market Research: AI, ethnography and online tools

Discover how AI and new tech are transforming market research with expert Joy Levin. With 30+ years of experience, Joy discusses AI in qualitative research, mobile ethnography, and tools like Chat GPT.

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Posted in , Digital Marketing

TorchLight December Contractor of the Month: Liz Lalumera

Meet Liz Lalumera, TorchLight Hire’s December Contractor of the Month. Learn more about Liz and what she loves about TorchLight!

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Posted in , Our Team

TorchLight October Contractor of the Month: Rachel Arnold

Meet Rachel Arnold, TorchLight Hire’s October Contractor of the Month. Learn more about Rachel and what she loves about TorchLight!

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Posted in , Job Search Tips

How to Manage Your Gen Z Employee

We offer actionable advice on managing your Gen Z employees to help you support them effectively and bridge the generational gap.

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Posted in , Hiring Managers

Debunking Gen Z stereotypes

We debunk some common stereotypes associated with Gen Z in order to help managers understand their Gen Z employees on a deeper level and adapt their management styles to fit them better.

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Posted in , Hiring Managers, Workplace Culture

Breaking the Raise Drought: How to Secure Your Well-Deserved Salary Increase

As your responsibilities have grown over the years, so has your frustration with a stagnant salary. It’s time to break free, advocate for yourself, and turn those promises into tangible career rewards.

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Posted in , Professional Development

The Importance of Industry Knowledge in Marketing Recruiting

To excel in today’s marketing landscape, staying current with industry trends and emerging technologies is not just an advantage for marketing – it’s an imperative for effective marketing recruitment.

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Posted in , Hiring Managers

Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace

Discover the future of CMO roles with President Beth Wallace, as she shares 5 pivotal questions to succeed in the marketing landscape.

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Posted in , Candidates, Hiring Managers, Marketing Leadership

How to Write an Effective Creative Brief

Struggling to write an effective creative brief? Our Senior Marketing Director gives you the basics you need to succeed.

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Posted in , Candidates, Digital Marketing, Hiring Managers, Professional Development