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Four Books Every DC Marketing and Communications Professional Should Read in 2018 to Refocus and Re-Energize

  Reading is an important part of staying sharp in the marketing business, especially here in Washington, where competition is high. Learning about trends, philosophies and new developments in the science of marketing will make you a stronger professional, no

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Posted in Job Search Tips

Knowing When It’s Time To Find A New Job

Knowing when it’s time to find a new job isn’t always easy. If you’re comfortable where you are, you can probably create a long list of reasons to stay put, even if you’re not completely happy. After all, there are

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Posted in Candidates

What Metrics Should You Be Measuring When Evaluating Your Email Marketing Campaign?

As every marketer knows, email is an important part of any marketing strategy. Effective email campaigns can increase sales, strengthen customer relationships, generate new leads, prevent customer attrition and control marketing costs. Results from email marketing can be easy to

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Posted in Digital marketing

How to Manage and Retain Creative Thinkers in the Nation’s Capital

Employers want to hire creative people ­– or think they do – but they often don’t know how to manage them. You bring people on board because they’re rule breakers, outside-the-box thinkers – then you get frustrated when they break

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Posted in Hiring Managers

Are Your Job Descriptions the Reason You’re Not Getting Resumes From Top Marketing Professionals?

If you are struggling to find top talent for your open digital marketing jobs in Washington, DC, the problem might not be a lack of talent. In fact, DC has a rich pool of talented and driven digital marketing professionals

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Posted in Candidates

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