For business professionals, LinkedIn is the most important social media platform around. It allows you to showcase more than you can fit into a resume, making it a powerful supplement to traditional application materials.
Content marketing is a powerful vehicle; it gives you a platform to not just advertise your products or services, but truly establish your brand in a way that connects with current and potential customers. While the larger focus of working in a DC communications job is generally providing your readers with value, you also need to make sure that your broader message is brought to your audience.
Our technological age has ushered in many advances that have dramatically changed the way we live and do business.