Case Study: TorchLight Connects a Contract Communications Pro and a Growing Software Company

Learn how TorchLight, one of the Washington region’s leading marketing and communications search and staffing firms, made a successful “connection” between a senior-level marketing communications pro and a growing software company seeking to further its marketing goals. 

Our Candidate: Jen B., a senior-level marketing communications pro
Our Client: A growing software company

The Business Challenge:
A growing software company needed marketing and communications support to help refine its marketing message and raise visibility to boost sales in a very crowded, competitive marketplace. But, the company wasn’t quite ready to invest in a permanent, full-time marketing and communications director, either. Enter, TorchLight.

The TorchLight Connection:
As an experienced copywriter and marketing communications professional, our candidate had counseled other companies through similar efforts in both full-time and consulting roles. So when TorchLight contacted her about a contract role with this software company, she jumped at the opportunity.

The TorchLight Results:
What started as assisting with “one small project” has since evolved into an ongoing professional relationship over the past two years. In addition to helping the client with its original goals, our candidate has guided the company through a re-brand and launch of a new Web site; helped them earn more than 10 industry awards and secure guest columns in top industry publications; provided SEO-driven Web content; and much more.

As a result, the client’s visibility is at an all-time high and sales are growing. And our candidate has benefited from the challenge and excitement of supporting the growth of such an entrepreneurial, fast-paced company.

Says our candidate Jen B.: “Our paths never would have crossed if it weren’t for TorchLight, who put it all together!”


Washington D.C. companies seek the best marketing and communications talent — whether contract, contract-to-hire or permanent roles — they turn to TorchLight for their comprehensive search and staffing needs. If you’re a company in growth mode looking for marketing and communications talent, contact us today. If you’re a candidate exploring new career opportunities, view our list of active job searches and upload your resume

 

Posted in Candidates, Case Study, Contract Consultants

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