Job Description
Are you a strategic digital marketer looking to flex your branding and lead generation skills?
TorchLight is seeking a Senior Marketing & Communications Manager with strong digital and content marketing chops to join one of the D.C. area’s most successful and prominent healthcare organizations.
Location:
Hybrid work opportunity in Arlington, VA. U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.
Employment:
Direct hire full-time job opportunity. Hybrid work environment with flexible work-from-home options (WFH). This client had instituted a Covid-19 vaccination policy as condition of employment.
Role responsibilities:
- Lead the development and execution of integrated marketing strategy that is designed to raise the profile of the organization and its leaders’ brand identity across all channels
- Develop and maintain content calendar; Write, edit, and design content for emails, web, newsletters, blogs, social media, etc.
- Liaise directly, manage and contribute to leadership’s brand and PR strategy
- Manage all aspects of organization’s quarterly Town Halls
- Manage data analytics and reporting across all channels with ability to interpret data to inform and improve communications strategies
- Oversee marketing planning and strategy for recruiting high level positions
- Manage external PR and digital agencies relationships and contracts
Skills and experience:
- 5+ years of marketing experience with 3 years of leading strategy; healthcare and/or medical industry a plus
- Strong knowledge of digital marketing best practices for SEO, SEM, social media, and email
- Exceptional content development skills across multiple platforms
- Strong project management and budgeting skills
- Prior experience with marketing tools such as: Adobe Creative Suite, Canva, WordPress, Google Analytics, HubSpot or similar CRMs
- Ability to manage staff, contractors, and consultants