Vice President – Public Relations

Hybrid (NYC)

Employment Type:

Agency, PR/Media Relations

Job Number:

Job Description

Seeking PR executive with luxury lifestyle experience across bespoke brands and audiences

An exciting opportunity exists for an experienced Vice President – Public Relations for an award-winning NYC agency. The successful individual will devise heritage brand public relations strategies, highlighting our luxury lifestyle portfolio. This individual must be strategic and culturally savvy, possess a solid network, and have significant event management and media skills.



The ideal candidate is based in the NYC Metropolitan area. U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.



This is a full-time, Direct Hire opportunity, offering a flexible work schedule with work-from-home (WFH) options.


Role Responsibilities:

  • Lead the strategic development of public relations strategies for multiple luxury lifestyle accounts within the food, wine & spirits practice.
  • Oversee the development of news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
  • Maintain strong, positive consumer and trade media relations, cultivating relationships with key journalists and influencers.
  • Cultivate strategic partnerships with celebrities and influencers while ensuring successful brand integration.
  • Oversee the professional development and mentorship of direct reports, junior staff, and project teams.
  • Partner with the President & CEO on the development and execution of new business proposals and ideas.
  • Evaluate and report on media measurement efforts, ensuring campaigns meet objectives.


Skills and Experience:

  • 10-12+ years of CPG/luxury PR experience is a MUST in an agency or in-house setting.
  • Experience coaching, leading, and managing the work of others.
  • Proven track record of delivering successful luxury lifestyle public relations campaigns.
  • Ability to develop strategic partnerships with talent and influencers.
  • Experience working with mainstream media, social media, and national media event coordination.
  • The ability to perform at both the strategic and tactical levels.
  • Excellent research capabilities with robust analytical skills.
  • Excellent public speaking, writing, editing, and verbal communication skills.
  • Sophisticated understanding of luxury brands, their audiences, and cultural trends.
  • Proficiency in facilitating press events of all sizes, both press and customer.
  • Relationships within the entertainment industry (TV/Film/Music/Celebrity – Studios, Agents, Stylists, Set Design, etc.) a plus.
  • Strategic thinking abilities, strong leadership skills, and the ability to work in a high-paced, rapidly changing environment.
  • Adept at business development and account management.

Additional Information

TorchLight Hire matches qualified candidates like you with contract and permanent marketing, communications, creative, and digital roles that are a professional and cultural fit. We offer our contractors industry-leading benefits like medical insurance, 401(k) plans and others.

TorchLight values diversity, equity and inclusion of people of all backgrounds, perspectives and experience — including our full-time employees, contractors and clients. Read more about our commitment to diversity.

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